International Conference on Business and Information (ICBI): Recent submissions

  • Consumer Brand Engagement on Social Media: A Review of Typology and Message Strategy for Marketers 
    Chandramohan, S. (International Conference on Business and Information (ICBI – 2019), [Doctoral Colloquium], Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2019)
    Marketer’s brand communication has been continuously being challenged in the modern social media platform. Various studies indicate organizations are facing significant complexities in understanding consumers’ social media ...
  • Strategic Planning and Organization Performance: With Special Reference to Telecommunication Industry in Sri Lanka 
    Jayawarna, S. (International Conference on Business and Information (ICBI – 2019), [Doctoral Colloquium], Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2019)
    Firm performance is identified as one of the biggest concerns in strategic management literature. Strategic planning has been an integral part of organizations while its impact on organization performance has been debated ...
  • The Impact of Marketing Promotions on Brand Equity in a Tourism Destination 
    Ranathunga, H.G.C.K. (International Conference on Business and Information (ICBI – 2019), [Marketing Management], Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2019)
    Marketing promotions focusing on tourism destinations are aiming to create brand equity towards a destination. Accordingly, this research intends to identify how marketing promotions influences on brand equity with reference ...
  • Supermarket Shopper Satisfaction of Loyalty Programs 
    Mallika, M.C.K.H.; Bagya, M.G.S. (International Conference on Business and Information (ICBI – 2019), [Marketing Management], Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2019)
    Contemporary retail sector in Sri Lanka is very competitive. Changing consumer lifestyle, limited growth beyond the Western Province and main urban centers, and increasing competition due to new supermarket chains are ...
  • Drivers of Customer-based Brand Equity in Personal Care Products in Coimbatore City 
    Mahalingam, S. (International Conference on Business and Information (ICBI – 2019), [Marketing Management], Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2019)
    The purpose of the study is to determine the relationship between the Socio-economic factors with the brand of personal care products. The study is mainly based on primary data which was collected from 492 customers. This ...
  • Higher Education Service Quality and Student Satisfaction: The Moderating Role of Demographic Attributes 
    Shameera, P.M.K.T.; Pushpasiri, T.K. (International Conference on Business and Information (ICBI – 2019), 2019)
    The main objective of this research study is to identify the impact of the quality of the service of the higher education on students satisfaction who are studying in higher education institutes in the Southern province ...
  • The Persuasive Power in Virtual Reality Advertising on YouTube 
    Ranaweera, H.R.A.T. (, International Conference on Business and Information (ICBI – 2019), [Marketing Management], Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2019)
    Virtual Reality (VR) is a rapidly booming area of technological advancement. Despite, the evaluation in VR technology which gives rise to both opportunities as well as challenges, there is a severe lack of research exploring ...
  • The Impact of Marketing Research Practices on Financial Performance: A Study of Small and Medium Enterprises in Sri Lanka 
    Pushpasiri, T.K.; Dharmadasa, V.P. (, International Conference on Business and Information (ICBI – 2019), [Marketing Management], Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2019)
    Marketing research practices have been identified as one of the important key ingredients for superior performance and global competitiveness in Small and Medium Enterprises (SMEs). The success or failure of SMEs is said ...
  • Exploring the Financial Literacy Programmes Delivered by the Sri Lankan Micro Finance Institutions: A Case Study Approach 
    Premarathne, W.G.I.D.; Abeysekera, R. (International Conference on Business and Information (ICBI – 2019), [Accounting, Finance and Economics], Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2019)
    Global Financial Literacy Survey done by the Standard & Poor’s Ratings Services reveal that in 2014 only 35% of adults are financially literate in Sri Lanka. There is a dearth of researches covering this critical area using ...
  • The Impact of Ease of Doing Business and Entrepreneurial Ecosystem on Per Capita Gross Domestic Product 
    Udayanga, K.K.T. (International Conference on Business and Information (ICBI – 2019), [Accounting, Finance and Economics], Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2019)
    Ease of doing business and entrepreneurship ecosystem have evolved to become crucial engines of economic growth. Accordingly, this study attempts to examine the impact of entrepreneurship ecosystem and ease of doing business ...
  • Determinants of Foreign Direct Investment and its impact on Economic Growth: Evidence from South Asian Association for Regional Cooperation (SAARC) Countries 
    Gunawardhana, C.S.; Damayanthi, N.M.M. (International Conference on Business and Information (ICBI – 2019), [Accounting, Finance and Economics], Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2019)
    It is argued that Foreign Direct Investment (FDI) inflows benefits the recipient countries by providing capital, technology and long term foreign exchange and bridges savings and investment gap of the recipient country. ...
  • The Impact of International Trade on Economic Growth: Evidence from Sri Lanka 
    Lakmali, K.G.N. (International Conference on Business and Information (ICBI – 2019), [Accounting, Finance and Economics], Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2019)
    The objective of this paper is to identify the causal relationship between export and import of goods and services and economic growth of Sri Lanka over the period of 2010 to 2019 using quarterly data. Johansen’s Cointegration ...
  • The Effects of Air Passenger Transport Liberalization in Sri Lanka 
    Hirimbura, M.K.R.N.; Manawaduge, C.D.; Hewage, D. (International Conference on Business and Information (ICBI – 2019), [Accounting, Finance and Economics], Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2019)
    This study examines the effects of air transport liberalization in Sri Lanka. The study was applied to the 42 active air service agreements Sri Lanka has concluded with other countries. It takes passenger traffic as a ...
  • The Impact of Remittances and Gender on Expenditure Pattern on Rural Households in Sri Lanka 
    Dharmadasa, R.A.P.I.S.; Rathnayake, K.K.H.M.; Samaraweera, W.G.R.L. (International Conference on Business and Information (ICBI – 2019), [Accounting, Finance and Economics], Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2019)
    This study examines the impact of migrant remittances on expenditure pattern of rural households in Sri Lanka. Using a nationally representative data set, fractional logit models were estimated within the Engel curve ...
  • Does Corporate Governance Moderates the Effect of Firm Size on Capital Structure Choices? A Study Based on Listed Manufacturing Companies in Sri Lanka 
    Perera, K.M.P.; Dissanayake, T.D.S.H. (International Conference on Business and Information (ICBI – 2019), [Accounting, Finance and Economics], Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2019)
    The purpose of this study is to investigate the effect of firm size on capital structure choices and whether corporate governance moderates the impact of firm size on capital structure choices. This study collects data ...
  • Causality Effect and Exchange Rate Volatility of Sri Lankan Rupee and Emerging Asian Currencies against USD 
    Lingaraja, K.; Mohan, C.J.B.; Raja, M. (International Conference on Business and Information (ICBI – 2019), [Accounting, Finance and Economics], Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2019)
    This study examines the long-run volatility and causality effects of Sri Lankan (LKR) currency and nine currency of emerging countries in Asia against USD over 15 years i.e., from 01st January, 2002 to 31st December, 2018. ...
  • Determinants of Stock Returns: Evidence from Listed Commercial Banks in Sri Lanka 
    Withanage, W.S.; Yashodha, K.A.D.H.; Wijesinghe, M.R.P. (International Conference on Business and Information (ICBI – 2019), [Accounting, Finance and Economics], Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2019)
    This research study attempts to investigate the determinants of stock returns using evidences from listed commercial banks in Sri Lanka. Inflation rate, GDP growth rate and Interest rate are taken as the macroeconomic ...
  • Growth and Value Investment Strategies in a War Affected Market: Evidence from Colombo Stock Exchange 
    Fernando, P.N.D.; Buddhika, H.J.R. (International Conference on Business and Information (ICBI – 2019), [Accounting, Finance and Economics], Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2019)
    The objectives of this study are to investigate whether the value stocks outperform the growth stocks and to identify whether there is a structural break with the end of the twenty-year war prevailed in Sri Lanka. Finance ...
  • The Influence of Corporate Governance on Earnings Management in Listed Manufacturing Companies in Sri Lanka 
    Rajapaksha, R.A.S.; Tilakasiri, K.K. (International Conference on Business and Information (ICBI – 2019), [Accounting, Finance and Economics], Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2019)
    The main objective of this paper is to investigate the influence of corporate governance on earnings management. Unlike most prior studies in the area, focused mainly on US firms, this study looks at the listed manufacturing ...
  • Corporate Governance and Corporate Risk Management: Evidence from Sri Lanka 
    Sameera, T.K.G. (International Conference on Business and Information (ICBI – 2019), [Accounting, Finance and Economics], Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2019)
    In response to the recent financial crisis and corporate failures at the beginning of the millennium, business community has shifted their attention towards internal control and risk management issues. In the recent past, ...

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