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Recent submissions

International Conference on Business and Information (ICBI): Recent submissions

Now showing items 461-480 of 763

The Impact of Promotional Strategies of Pharmaceutical Companies on Doctor’s Recommendation of Branded Drugs: An Empirical Study on Pharmaceutical Industry in Sri Lanka.

Punchibandara, M. M. T. (8th International Conference on Business & Information ICBI – 2017, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2017)

The study was focused on selected promotional strategies such as medical detailing, providing scientific materials, Sponsorships, continuous medical education programs (CME), and sponsoring clinical meetings conducted by ...
Influence of Service Brand Communication on Consumer's Psychology: With Special Reference to Consumer Attitudes on the Private Professional Educational Institutes in Batticaloa District.

Kishokumar, R.; Kishomigah, S. (8th International Conference on Business & Information ICBI – 2017, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2017)

Service Brand Communication plays a crucial role in determining the Consumer’s Psychology towards the brands, which is useful for businesses and it provides value to consumers as well. This study examined whether Service ...
Factors Influencing Brand Switching in Telecommunication Industry in Sri Lanka: A Study Based on Undergraduates in Sri Lanka.

Wimalasiri, R. K. H. S. (8th International Conference on Business & Information ICBI – 2017, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2017)

Telecommunication industry is an industry which is with fierce competition. This intense competition leads to reduce the market share of mobile service providers in terms of customers. Hence this study is conducted with ...
Consumer Brand- Related Behavior in Persuasive Communication Context: A Conceptual Review with Reference to Insurance Sector Research Proposition.

Pushpakumara, B. M. A.; Dissanayaka, D. M. R. (8th International Conference on Business & Information ICBI – 2017, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2017)

Building and maintaining a strong relationship with their customers has become a basic requirement for business. So, the firm should build close relationship with customers through perceived communication. There are only ...
Consumer Attitudes toward Mobile Advertising: With Special Reference to Fast Food Industry.

Wijesundara, C. B.; Hennayake, H. M. G. Y. J. (8th International Conference on Business & Information ICBI – 2017, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2017)

The rapid proliferation of mobile phones has created a new channel for mobile marketing. The use of Short Messaging Service to access customers through mobile devices is gaining popularity. In Sri Lanka, most of fast-moving ...
Service Marketing Mix and Customer Satisfaction: An Empirical Study on Motor Insurance Industry in Sri Lanka.

Koththagoda, K. C.; Weerasiri, R. A. S. (8th International Conference on Business & Information ICBI – 2017, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2017)

The insurance industry is one of the fasters growing service sector in Sri Lankan context. When marketing this service, due care is to be taken in the quality of the service and customer satisfaction in order to enhance ...
Impact of Social Media Characteristics on Consumer Buying Decision Process in Western Province, Sri Lanka.

Madhuhansi, W. H. T. (8th International Conference on Business & Information ICBI – 2017, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2017)

The study intends to investigate how social media characteristics impact on each stage of the consumer buying decision process in Sri Lankan context. For the study, quantitative research method was used and a sample of 147 ...
Effects of Experiential Marketing towards Customer Satisfaction: With Special Reference to Online Fashion Stores in Sri Lanka.

Rathnayaka, R. M. U. R. K. (8th International Conference on Business & Information ICBI – 2017, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2017)

With the extensive technology development which has undertaken by the world, a rapid growth of internet penetration can be seen and as a result of that, E-Commerce has become a major platform for both buyers and sellers ...
Influence of Facebook Application on Consumer Purchase Decision.

Wijerathna, I. D. C. (8th International Conference on Business & Information ICBI – 2017, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2017)

The study has researched the influence of Facebook applications on consumer purchase decision. It assesses whether consumers take notice of Facebook users responses and activities when they make a purchase decision for a ...
Corporate Social Responsibility: A Review.

Wijerathna, I. D. C. (8th International Conference on Business & Information ICBI – 2017, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2017)

This revive article intends to bring a better understanding to the field of Corporate Social Responsibility as studied by previous scholars. The paper summarizes the history of Corporate Social Responsibility concept, ...
Store Characteristics and Customer Loyalty: The Mediating Role of Perceived Value.

Alroaia, Y. V.; Rahayi, S. (8th International Conference on Business & Information ICBI – 2017, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2017)

The aim of the present study is to examine the effect of store characteristics on customer loyalty with the mediating role of perceived value among customers of chain stores in a province in Iran. To answer the research ...
The Impact of Human Resource (HR) Key Result Areas on Employee Satisfaction of Production Floor Workers in Sri Lankan Garment Industry.

Saparamadu, S.; Weerakkody, W. A. S. (8th International Conference on Business & Information ICBI – 2017, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2017)

The current study was conducted with the prime purpose of examining the impact of Human Resource (HR) key result areas on production floor workers’ satisfaction with the focus on production level employees of MNO Garments ...
An Empirical Investigation of the Impact of Human Resource Outcomes on Organizational Performance in Small and Medium Scale Manufacturing Firms in Sri Lanka.

Weerakkody, W. A. S. (8th International Conference on Business & Information ICBI – 2017, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2017)

The main objective of this study was to investigate the relationship between HR Outcomes and organizational performance of small and medium scale manufacturing firms in Sri Lanka. The research framework consists of two ...
The Intercultural Organizations: Communication and Management-Perception, Awareness & Behavior of Freshly Graduated Hospitality Students.

David, B. P.; Francis, R. S. (8th International Conference on Business & Information ICBI – 2017, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2017)

The hospitality industry hails its global and diverse recognition in being an industry which meets international travelers’ needs worldwide as well as being an important channel for GDP growth over the globe and a direct ...
The Impact of Job Satisfaction on the Employees’ Perception towards Work Performance: A Study Based on Small and Medium Scale IT Companies in India.

Thangavelu, A.; Sudhahar, C. (8th International Conference on Business & Information ICBI – 2017, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2017)

The Indian IT industry is having many challenges in managing their employees. Performance management is done in a more structured way in large IT companies, whereas it is not done in the same way in the small and medium ...
The Relationship between Training and Development and Employee Performance of Executive Level Employees in Apparel Organizations.

Sandamali, J. G. P.; Padmasiri, M. K. D.; Mahalekamge, W. G. S.; Mendis, M. V. S. (8th International Conference on Business & Information ICBI – 2017, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2017)

Even though organizations are promoting different training programmes for executive-level employees; there is no mechanism to ensure how it impacts to employees’ performance. Hence, this study attempts to identify the ...
Spirituality: A Boon for Organizational Performance.

Mathew, G. C.; Prashar, S.; Ramanathan, H. N.; Arunchand, C. H. (8th International Conference on Business & Information ICBI – 2017, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2017)

Organizational management is one of the contemporary delinquents, most of the organizations have to address. The issues like job satisfaction, employee commitment and employee performance are the crucial factors of ...
The Impact of Performance Appraisal System on Organizational Commitment in Selected Banks in Puttlam District.

Shamila, F. A. (8th International Conference on Business & Information ICBI – 2017, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2017)

Banks are focusing on innovation, growth, value creation, profit, more market share to sustain in the market. Those things are achieved by committed employees, because committed employees are productive and more profitable ...
Study on the Impact of Ergonomics on Employee Performance in the IT Industry of Sri Lanka.

Sulaiman, M. S. M.; Liyanagamage, C. (8th International Conference on Business & Information ICBI – 2017, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2017)

Ergonomics has become an important consideration in organizations especially employing knowledge workers. This study attempts to explore the impact of Ergonomics on the performance of the employees of the IT sector in Sri ...
The Impact of HRM Practices on Organizational Performance: Evidence from a Public University in Sri Lanka.

Lasanthika, W. J. A. J. M. (8th International Conference on Business & Information ICBI – 2017, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2017)

The purpose of this paper is to study the impact of human resource management (HRM) practices on organizational performance. A total of 200 employees from a public university comprising of both academicians and non-academicians ...

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