Junior Research Symposia: Recent submissions

Now showing items 121-140 of 1989

Virtual Tourism: A Promotional Tool for Increasing Tourist’s Traffic at Various Tourist Attractions

Pawar, T. V. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2021)

Virtual tourism is an innovative type of tourism through which people can easily visit a place without being physically present at a place. The tour companies and tourist attractions have gained a momentum in the rise of ...
The Impact of Brand Personality on Brand Loyalty with Reference to Television Channels for the Western Province in Sri Lanka

Perera, D. A. D. M.; Medis, L. A. P. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2021)

This article aims to analyze how Brand personality (five personality dimensions) impact on Brand Loyalty with the mediating effect of customer satisfaction with reference to the television channels for the Western province ...
The Impact of Corporate Brand Identity on Customer Brand Loyalty Towards Modern Trade Industry in the Western Province of Sri Lanka: The Mediating Effect of Brand Reputation

Gunarathna, P. K. P. D.; Medis, L. A. P. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2021)

Modern trade sector in Sri Lanka, identified as an emerging competitive market. Even though many branding concepts were investigated by the previous researchers, The Corporate Brand identity on Brand Loyalty were not ...
Impact of Brand Personality on Brand Loyalty with the Mediating Effect of Brand Love: Special Reference to Mobile Telecommunication Industry in Sri Lanka

Attanayake, A. M. M. P. J.; Medis, L. A. P. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2021)

Mobile Telecommunication industry has become an emerging service provider in Sri Lanka by providing a vast platform to experience variety of services to their customers. A questionnaire based survey was conducted within ...
Impact of Consumption Habits and Perception on the Consumption of Caffeine Sources: With Reference among the Youth Caffeine Consumers in the Western Province in Sri Lanka

Perera, N. A.; Medis, L. A. P. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2021)

This article aims to analyze how caffeine consumption habits, specifically the consumption of caffeine sources and how the perceived ease of use moderating the related activities, and how it affects users’ perception and ...
Impact of Restaurant Experience on Customer Loyalty: Mediating Role of Customer Satisfaction with Special Reference to Full-Service Restaurants in Colombo District, Sri Lanka

Peiris, G. V. D. T.; Medis, L. A. P. (Department of Finance, Faculty of Commerce and Management Studies University of Kelaniya Sri Lanka, 2021)

The purpose of this study is to investigate which restaurant experiences influences customer loyalty. The study examines at connections between restaurant experiences and customer loyalty at full-service restaurants in ...
Impact of Online Customer Reviews on Purchase Intention of Hotel Packages with Special Reference to Western Province Residence in Sri Lanka

Gihan, M. M. K.; Medis, L. A. P. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2021)

Normally consumers like to perceive more risks which associated with purchasing tourism services because they cannot easily evaluate tourism destinations and services before they make the consumption due to the intangibility ...
Impact of Brand Personality on Consumer Purchasing Intention in Mobile Phone Industry in Western Province, Sri Lanka

Melan, M. A.; Medis, L. A. P. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2021)

The mobile phone industry is one of the faster-growing industry in Sri Lanka. Marketing managers are trying to conquest the market, and brand personality still remains an important factor to create differentiation in the ...
Covid-19 Pandemic: A Study on Socio-Economic Consequences on Business

Naikwadi, J.; Hiroli, A.; Malge, R. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2021)

The novel Corona virus disease (Covid-19) was described as a pandemic by World Health Organization (WHO) on 11th March, 2020. The virus has not only influenced the public health socially but also has rigorously affected ...
The Impact of Plastic Product Packaging on Consumer Perception: With Special Reference to the Sri Lankan Food and Beverage Industry

Sandaruwan, A. M. N.; Herath, H. M. R. P. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2021)

The food and beverage industry has become one of the major contributor to the growth of all the economies. In Sri Lanka also, food and beverage industry has become as a thriving sector in the economy. Packaging has become ...
Impact of Perceived Risk on Online Purchase Intention for Home Appliances: With Special Reference to Western Province Sri Lanka

Wickramanayake, S. H.; Herath, H. M. R. P. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2021)

This study aims to analyze how perceived risk: specifically, financial risk, product risk, convenient risk, psychological risk and social risk impact on customers’ online purchase intention for home appliances. Based on a ...
The Impact of Social Media Marketing on Brand Loyalty in FMCG Industry of Sri Lanka

Chinthake, B. G. S.; Herath, H. M. R. P. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2021)

Social media marketing is one of the most popular mode of marketing which most businesses have decided to heavily invest to build the brand loyalty among their consumers through connecting and engaging with them. This ...
The Impact of Emotional Brand Attachment on Brand Equity of Baby Skin Care Products: With Special Reference to Young Mothers in Colombo District

Indrarathne, H. S. R.; Herath, H. M. R. P. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2021)

This study aims to analyze extent to which emotional brand attachment impacts on brand equity of baby skin care products with special reference to young mothers in Colombo districts. Based on the reviewed literature, there ...
Impact of Relationship Quality on Customer Loyalty: With Special Reference to Insurance Industry in Sri Lanka

Jayasundara, J. M. R. P.; Herath, H. M. R. P. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2021)

This research was conducted to examine the impact of relationship quality on customer loyalty in the insurance industry in Sri Lanka as the evidence shows that majority of the consumers are unwilling or not using insurance ...
The Impact of Social Media Marketing on Customer Purchase Decision: With Special Reference to Small and Medium Scale Enterprises in Western Province

Gamage, G. G. K.; Herath, H. M. R. P. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2021)

This study aims to analyze how social media marketing, especially the information, trustworthiness, community, and contents finally effect on customer purchasing intention. Based on the reviewed of literature, 384 responses ...
The Impact of Social Media Advertising on Consumer Purchase Intention of Fashion Clothing Industry in Sri Lanka

Piyumanthi, E. A. S.; Herath, H. M. R. P. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2021)

This study focuses on the impact made by social media characteristics on purchasing intention on fashion clothing through online platforms. The main research objective of this study is to identify the level of impact made ...
The Impact of Celebrity Endorsement on Consumer Purchase Intention: With Special Reference to Cosmetics Industry in Sri Lanka

Sammani, H. D.; Herath, H. M. R. P. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2021)

This article focused on investing the impact of celebrity endorsement on consumer purchase intention in cosmetics industry of Sri Lanka. The cosmetics business in Sri Lanka has been steadily growing in recent years. Today ...
Factors Affecting on Working Women’s Attitudes: With Special Reference to Convenience Food Industry

Harshamali, K. K. D. R. P.; Herath, H. M. R. P. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2021)

This study focuses on examining factors that effect on working women’s attitudes and their individual impact on working women’s attitudes in convenience food industry. Throughout the last decades, there has been a remarkable ...
The Impact of Facebook Marketing on Brand Equity and Purchase Intention of Beauty Care Brands in Sri Lanka

Siriwardhana, R. G. C. M.; Herath, H. M. R. P. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2021)

Organizations frequently use social media platforms like Facebook, Instagram, Tik Tok, and YouTube to improve brand communication and disseminate product information to consumers. However, there has been a small amount of ...
Good Digitalization Causing Stress and Depression

Babhulkar, S. M. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2021)

The most important factor for digitalization is pandemic. This pandemic has forced many people to be in a virtual world rather than a physical world. Digitalization is something which is the solution for the pandemic. ...

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