Junior Research Symposia: Recent submissions

Now showing items 81-100 of 1989

Factors Affecting on Smartphone Purchase Intention of Customers in Sri Lanka: Examining the Moderating Effect of Age

Ranathunga, P. R. S. W.; Thilina, D. K. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2021)

Freelance of digital marketing is a rapidly grown industry in these days. Since this COVID-19 situation most people were turn in to digital jobs and work from home. Advertisers and freelancers in Sri Lanka very surely know ...
Factors Influence on Online Freelancing in Digital Marketing Industry

Kodithuwakku, D. K.; Thilina, D. K. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2021)

Freelance of digital marketing is a rapidly grown industry in these days. Since this COVID-19 situation most people were turn in to digital jobs and work from home. Advertisers and freelancers in Sri Lanka very surely know ...
Factors Affecting Customers' Willingness to Use Quick Response Codes During the Covid-19 Pandemic (With Special Reference to Financial Institutions in Colombo District)

Chathuranga, H. S. B. A.; Thilina, D. K. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2021)

In today's fast-developing technology landscape, technology firms are offering customers an ever-expanding variety of telecommunications instruments. Electronic software applications are built in several different ways to ...
Impact of YouTube Influencers on Consumer Purchase Intention of Mobile Phone Brands in Sri Lanka

Botheju, W. T. P.; Thilina, D. K. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2021)

Social media has fundamentally transformed the way individuals communicate, connect, and engage with one another. Influencer marketing is a relatively new form of digital marketing that has arisen in recent years. As a ...
The Impact of Brand Equity on Consumer's Cognitive Post Purchase Dissonance: In Case of Smart Phones

Wijerathne, M. M. S. S.; Thilina, D. K. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2021)

Branding has become an essential requirement for businesses due to the high competition and to make a unique presence in market. Brand equity is an area that comes under branding and it can be defined as a significant and ...
Factors Affecting on Customer Purchase Decision of Automobiles in Sri Lanka

Samarasinghe, B. K. H. D.; Thilina, D. K. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2021)

In modern era, many people use automobiles to fulfill their transportation need. Also some are considering automobiles as a sign of a luxurious life. So, many people purchase automobiles not only to fulfill their transportation ...
Social Media Marketing: A New Era in the Field of Marketing, Good News or Bad N

Katarmal, N. H. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2021)

Social media has consistently been the wellspring of amusement for individuals throughout the globe. On the off chance that you think social media marketing is developed during the pandemic, it's a serious mix-up. Social ...
The Impact of User Generated Content on Online Purchase Intention of Retail Fashion Industry in Sri Lanka

Sameera, T. M. V.; Gunawardane, Nisal (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2021)

People often looking for real-life inspiration for purchasing new products and the Covid 19 paved the way for using online platform for retail fashion brands in order to reach to its target group. Literature revealed that, ...
Impact of Mobile Banking Service Quality on Customer Satisfaction: With Special Reference to Government Commercial Licensed Banks in Sri Lanka

Karunarathne, E. M. U. V.; Gunawardane, Nisal (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2021)

Mobile banking has become the forefront of financial transactions and the service quality offered by mobile banking services are creating impact towards customer satisfaction about the financial service provider. The concept ...
The Impact of Online Banking Services on Customer Loyalty: With Special Reference to Sri Lankan Government Commercial Banking Sector

Isurika, M. L. P.; Gunawardane, Nisal (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2021)

With the new technology advancement and the environmental changes creates a platform for the Banking sector to modify its activities into online banking from traditional banking services. Empirically it is proven that ...
The Impact of Service Quality on Customer Satisfaction with Special Reference to Motor Insurance Industry in Sri Lanka

Garusingha, G. S. R.; Gunawardane, Nisal (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2021)

Motor insurance has been a frequently researched subject in the Western part of the world yet there is only limited and rare research on the aspect of service quality of insurance providers towards customer satisfaction ...
Impact of e-Service Quality on Student’s Satisfaction with Special Reference to Online Learning of Sri Lankan Government Universities

Appuhami, J. A. C. D.; Gunawardane, Nisal (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2021)

With the impact of Covid 19 education sector compelled to use online platform for its operations, empirical evidence is to a lesser extent investigate the relationship of e service quality of territory education and ...
Impact of Online Reviews on Hotel Booking Intention: With Special Reference to Star Class Hotels in Sri Lanka

Abeysekara, T. G. G. S.; Gunawardane, Nisal (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2021)

Due to the rapid growth of Internet as a great tool for sharing and disseminating of information, online reviews have become an essential source of information. When conferring to the existing literature, there’s inconclusive ...
Impact of Service Quality of Self-Service Technology on Customer Satisfaction of Generation Y: Investigating the Mediating Effect of Corporate Image with Special Reference to Licensed Commercial Banks in Sri Lanka

Abeynaike, S.; Gunawardane, Nisal (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2021)

Service quality of self-service technology of licensed commercial banks has gained a tremendous popularity all over the world. The concept of self-service technology and its impact on the customer satisfaction is inconclusive ...
Emergence of Online Relationship Marketing in the Age of COVID-19: Importance of Personalization of Websites Towards Customer Loyalty in Retail e-Commerce Industry

Ramachandran, Y; Gunawardane, Nisal (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2021)

Online presence and technology have recently altered establishing relationships between businesses and their clients due to the interference of COVID-19. Nonetheless, there is a lack of emphasis and theorization in describing ...
The Impact of Employee Empowering Leadership Behavior on Customer Loyalty with Special Reference to Banking Sector

Lakmali, W. M.; Gunawardane, Nisal (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2021)

The employee involvement in business sector considered as an important element which contribute for the enhancement of business performance. Theories of empowering leadership behavior discussed about the employee empowerment ...
Impact of Service Quality on Customer Satisfaction: A Case of Sri Lankan Supermarkets

Dilhani, K. S.; Gunawardane, Nisal (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2021)

Service quality has been examined by different scholars based on various industries. The established literature on service quality on customer satisfaction needed to have a further examination in connecting the business ...
Consumers’ Attitude Towards Organic Products: The Moderating Role of Health Consciousness

Rathna, G. A.; Sumathy, M. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2021)

During the last years, we have observed that emergent environmental protection along with health concerns which directed the people to choose recent agricultural practices. There is a direct and indirect impact of health ...
Impact of Green Marketing Tools on Green Purchase Intention

Subasinghe, V. N.; Gayathree, D. A. G. P. K. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2021)

Environmentally friendly criteria have become a prominent concern for customers when purchasing a product. As a result, consumers’ buying behavior has shifted toward green purchasing. The previous studies showed that there ...
Impact of Green Marketing Stimuli on Green Purchasing Intention of Sri Lankan Consumers

Perera, W. V. T.; Gayathree, D. A. G. P. K. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2021)

Sri Lanka is an Asian developing country and majority of citizens are environmental concerned because of the culture. The number of consumers who consider environmental friendliness increases over time in Sri Lanka and ...

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