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International Student Conference on Business (ISCB): Recent submissions
Now showing items 1-20 of 42
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Impact of brand personality dimensions towards the consumer’s purchase intension: with special reference on fashion retailers’ private label brands in Sri Lanka
Gunasekera, S.U.N.
(
Faculty of Commerce and Management Studies, University of Kelaniya
,
2015
)
Factors impact on choice of television channels: special reference on Eravur, Batticaloa
Baskaran, N.
(
Faculty of Commerce and Management Studies, University of Kelaniya
,
2015
)
Effectiveness of relational bonds on relationship quality in banking industry in Sri Lanka
Newton, S.
;
Niroshan, A.M.
(
Faculty of Commerce and Management Studies, University of Kelaniya
,
2015
)
Examine the relationship between advertising and customer brand preference towards fast moving consumer goods (FMCG) brands: with reference to Nuwara Eliya district in Sri Lanka
Mirosh, R.
;
Sinniah, S.
(
Faculty of Commerce and Management Studies, University of Kelaniya
,
2015
)
Determinants of guest satisfaction in resort and hotels in Sri Lanka
Malik, A.
;
Akram, W.
(
Faculty of Commerce and Management Studies, University of Kelaniya
,
2015
)
Influence of service quality on customer’s loyalty in hotel industry: with special reference in Batticaloa district
Partheepan, B.
(
Faculty of Commerce and Management Studies, University of Kelaniya
,
2015
)
Customer attitude towards green marketing practices in hotel industry
Silva, A.
;
Gajanayake, R.
(
Faculty of Commerce and Management Studies, University of Kelaniya
,
2015
)
Viral marketing and consumer buying decision making process: special reference on mobile phone’s brand
Prasath, P.
(
Faculty of Commerce and Management Studies, University of Kelaniya
,
2015
)
Motivation factors contribute to job satisfaction of sales and marketing employees in food and beverage industry of Sri Lanka
Madhushanka, U.H.L.
;
Wijenayake, S.I.
(
Faculty of Commerce and Management Studies, University of Kelaniya
,
2015
)
Impact of promotional tools on customer purchase intention in soft drinks industries
Jeyarajah, T.
(
Faculty of Commerce and Management Studies, University of Kelaniya
,
2015
)
Marketing strategies of modern trade and their level of impact on customer based brand equity towards supermarket chains in Sri Lanka: a study in Western province
Kahatapitiya, K.D.M.A.L.
;
Wijenayake, S.I.
(
Faculty of Commerce and Management Studies, University of Kelaniya
,
2015
)
E-banking functionality and outcomes of customer satisfaction
Wijerathne, N.S.Y.M.
(
Faculty of Commerce and Management Studies, University of Kelaniya
,
2015
)
Factors affecting customer satisfaction in restaurants industry in Batticaloa region
Thayaleswaran, V.
(
Faculty of Commerce and Management Studies, University of Kelaniya
,
2015
)
The comparative study of customer’s satisfaction in Western Union Money Transfer: with special reference to the People’s Bank and Goby Agency in Vavunia district
Sasikaran, R.
;
Satkunam, G.
(
Faculty of Commerce and Management Studies, University of Kelaniya
,
2015
)
Relationship between opportunity recognition and sustainability of small business in Sri Lanka
Rodrigo, B.K.U.P.
;
Thushara, S.C.
(
Faculty of Commerce and Management Studies, University of Kelaniya
,
2015
)
Entrepreneurial inclination and entrepreneurial traits: a study of students at university of Kelaniya in Sri Lanka
Nimeshi, G.K.S.
;
Edirisinghe, S.D.
(
Faculty of Commerce and Management Studies, University of Kelaniya
,
2015
)
Corporate social media usage of Sri Lankan public quoted companies
Sarathchandra, K.S.H.
;
Jayarathna, L.C.H.
(
Faculty of Commerce and Management Studies, University of Kelaniya
,
2015
)
Entrepreneurial inclination and big five personality traits
Ranwala, R.S.
;
Dissanayake, D.M.N.S.W.
(
Faculty of Commerce and Management Studies, University of Kelaniya
,
2015
)
An empirical study on academic entrepreneurship in Sri Lankan universities
Perera, L.N.S.
;
Senarath, C.
(
Faculty of Commerce and Management Studies, University of Kelaniya
,
2015
)
Support from extra-curricular activities to strategic thinkers in private sector companies: with special reference to western province in Sri Lanka
Wimalasiri, S.H.
;
Jayathilaka, L.V.K.
(
Faculty of Commerce and Management Studies, University of Kelaniya
,
2015
)
Now showing items 1-20 of 42
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