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3rd ISCB - 2015
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3rd ISCB - 2015
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3rd ISCB - 2015
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Recent Submissions
Impact of brand personality dimensions towards the consumer’s purchase intension: with special reference on fashion retailers’ private label brands in Sri Lanka
Gunasekera, S.U.N.
(
Faculty of Commerce and Management Studies, University of Kelaniya
,
2015
)
Factors impact on choice of television channels: special reference on Eravur, Batticaloa
Baskaran, N.
(
Faculty of Commerce and Management Studies, University of Kelaniya
,
2015
)
Effectiveness of relational bonds on relationship quality in banking industry in Sri Lanka
Newton, S.
;
Niroshan, A.M.
(
Faculty of Commerce and Management Studies, University of Kelaniya
,
2015
)
Examine the relationship between advertising and customer brand preference towards fast moving consumer goods (FMCG) brands: with reference to Nuwara Eliya district in Sri Lanka
Mirosh, R.
;
Sinniah, S.
(
Faculty of Commerce and Management Studies, University of Kelaniya
,
2015
)
Determinants of guest satisfaction in resort and hotels in Sri Lanka
Malik, A.
;
Akram, W.
(
Faculty of Commerce and Management Studies, University of Kelaniya
,
2015
)
Influence of service quality on customer’s loyalty in hotel industry: with special reference in Batticaloa district
Partheepan, B.
(
Faculty of Commerce and Management Studies, University of Kelaniya
,
2015
)
Customer attitude towards green marketing practices in hotel industry
Silva, A.
;
Gajanayake, R.
(
Faculty of Commerce and Management Studies, University of Kelaniya
,
2015
)
Viral marketing and consumer buying decision making process: special reference on mobile phone’s brand
Prasath, P.
(
Faculty of Commerce and Management Studies, University of Kelaniya
,
2015
)
Motivation factors contribute to job satisfaction of sales and marketing employees in food and beverage industry of Sri Lanka
Madhushanka, U.H.L.
;
Wijenayake, S.I.
(
Faculty of Commerce and Management Studies, University of Kelaniya
,
2015
)
Impact of promotional tools on customer purchase intention in soft drinks industries
Jeyarajah, T.
(
Faculty of Commerce and Management Studies, University of Kelaniya
,
2015
)
Marketing strategies of modern trade and their level of impact on customer based brand equity towards supermarket chains in Sri Lanka: a study in Western province
Kahatapitiya, K.D.M.A.L.
;
Wijenayake, S.I.
(
Faculty of Commerce and Management Studies, University of Kelaniya
,
2015
)
E-banking functionality and outcomes of customer satisfaction
Wijerathne, N.S.Y.M.
(
Faculty of Commerce and Management Studies, University of Kelaniya
,
2015
)
Factors affecting customer satisfaction in restaurants industry in Batticaloa region
Thayaleswaran, V.
(
Faculty of Commerce and Management Studies, University of Kelaniya
,
2015
)
The comparative study of customer’s satisfaction in Western Union Money Transfer: with special reference to the People’s Bank and Goby Agency in Vavunia district
Sasikaran, R.
;
Satkunam, G.
(
Faculty of Commerce and Management Studies, University of Kelaniya
,
2015
)
Relationship between opportunity recognition and sustainability of small business in Sri Lanka
Rodrigo, B.K.U.P.
;
Thushara, S.C.
(
Faculty of Commerce and Management Studies, University of Kelaniya
,
2015
)
Entrepreneurial inclination and entrepreneurial traits: a study of students at university of Kelaniya in Sri Lanka
Nimeshi, G.K.S.
;
Edirisinghe, S.D.
(
Faculty of Commerce and Management Studies, University of Kelaniya
,
2015
)
Corporate social media usage of Sri Lankan public quoted companies
Sarathchandra, K.S.H.
;
Jayarathna, L.C.H.
(
Faculty of Commerce and Management Studies, University of Kelaniya
,
2015
)
Entrepreneurial inclination and big five personality traits
Ranwala, R.S.
;
Dissanayake, D.M.N.S.W.
(
Faculty of Commerce and Management Studies, University of Kelaniya
,
2015
)
An empirical study on academic entrepreneurship in Sri Lankan universities
Perera, L.N.S.
;
Senarath, C.
(
Faculty of Commerce and Management Studies, University of Kelaniya
,
2015
)
Support from extra-curricular activities to strategic thinkers in private sector companies: with special reference to western province in Sri Lanka
Wimalasiri, S.H.
;
Jayathilaka, L.V.K.
(
Faculty of Commerce and Management Studies, University of Kelaniya
,
2015
)
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Author
Wijenayake, S.I. (2)
Akram, W. (1)
Arachchi, K.A.H.S.K.K. (1)
Baskaran, N. (1)
Basnayake, W.B.M.D. (1)
Chathuri, I.P.D. (1)
de Sapukotana, J.D.S. (1)
de Silva, G.H.B.A. (1)
Dissanayake, D.M.N.S.W. (1)
Divassini, P. (1)
... View More
Date Issued
2015 (42)
Has File(s)
Yes (42)
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