Conceptual Model for Moderating Effect of Firm Size on Institutional Pressures and Green Supply Chain Practices Adoption

Abstract

The concept of Green Supply Chain Management is highly discussed and drawn more attention in contemporary world today. The need of sustainable environment and sustainable organization motivates to draw more attention on Green Supply Chain Practices. Realizing this phenomenon number of researchers developed models to measure the effect of pressures on green supply chain practices adoption. In this study pressures on green supply chain practices are identified as normative pressures, coercive pressures, and mimetic pressures based on institutional theory. Previous studies showed that institutional pressures have significant effect on adopting green supply chain practices. But no single research in supply chain management field to study moderating effect of firm size on pressures and practices of green supply chain management. Therefore this study aims to provide conceptual model to test the moderating effect of firm size in the relationship of institutional pressures and green supply chain practices adoption by filling the identified gap. It is expected that proposed model will be more contributed to enhance the adoption of green supply chain practices by different size of manufacturing companies.