The Perception of Mobile Banking Adoption among the Students Community: With Special Reference to Eastern University

Abstract

The banking industry gained the opportunity to improve the quality of services offered to their customers with a mechanism that marked the way for the introduction of sophisticated services at a negligible cost. M - Banking is one of the above and plays important role in various daily and routine activities. Banking transaction is one of a transaction process which is transformed by information technology through mobile phones. Mobile banking (M-banking) has dramatically grownup according to the increasing number of mobile device users. In recent years, Mobile banking has become a useful platform to easily access banking services. Therefore, the intended of this study is to find out the factors that contribute to the perception of mobile banking for the student’s community. Using convenience sampling method 100 students were selected from six faculties of the Eastern University, Sri Lanka and primary data were collected through administrated structured questionnaire. Considering the three variables such as perceived usefulness, perceived ease of use, and perceived security concern, this study was carried out among the student community. The main finding of this study indicates high level of perception in adaption of mobile banking among the student community.