Abstract:
The aim of this study was to find out visitor characteristics and satisfaction and
perceptions of visitors, because park management requires a knowledge of
what tourists demand in order that these resources can be optimized. A visitor
survey was carried out in Horton Plains National Park (HPNP) to get knowledge
on visitor characteristics, satisfaction and their perceptions. The results allowed
differentiation of two major types of visitors: generalists and eco-tourists. The
visitor survey results imply that HPNP may be the popular tourism destinations
for both local and foreign visitors. Majority of foreign visitors (above 50%)
are Europeans and majority of local visitors (above 40%) are from the western
province. Both local and foreign visitors visit HPNP to see World's End. Generally
the satisfaction level among local and foreign visitors at the national park is
satisfactory. The majority of visitors are interested in participate in more
recreational activities which are not available to have a diverse visitor
experience at the park. Some of these visitor services/facilities could be
implemented as ecotourism concessions through public-private partnerships.
Local visitors mentioned that the tour is worth than that they paid for permits
although foreign visitors felt it was not worth what they paid. Marketing of
HPNP is not at a satisfactory level and visitors are mainly aware of HPNP from
their friends and relatives. This study recommends to Sri Lanka government
how to utilize the existing potential in developing ecotourism and maximize the
quality of visitor experience at HPNP.
