Customer Brand Awareness on Professional Educational Institutions in Sri Lanka

Ariyarathna, D.H.L.; Ayesha, D.H.P.; Hettiarachchi, H.A.M.D.; Kumara, K.M.D.P.; Kumari, W.G.H.K.; Nimesha, M.A.; Samanthika, S.V.G.M.; Senevirathna, S.M.A.P.

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dc.contributor.author	Ariyarathna, D.H.L.
dc.contributor.author	Ayesha, D.H.P.
dc.contributor.author	Hettiarachchi, H.A.M.D.
dc.contributor.author	Kumara, K.M.D.P.
dc.contributor.author	Kumari, W.G.H.K.
dc.contributor.author	Nimesha, M.A.
dc.contributor.author	Samanthika, S.V.G.M.
dc.contributor.author	Senevirathna, S.M.A.P.
dc.date.accessioned	2016-06-17T08:55:34Z
dc.date.available	2016-06-17T08:55:34Z
dc.date.issued	2015
dc.identifier.citation	Ariyarathna, D.H.L., Ayesha, D.H.P., Hettiarachchi, H.A.M.D., Kumara, K.M.D.P., Kumari, W.G.H.K., Nimesha, M.A., Samanthika, S.V.G.M. and Senevirathna, S.M.A.P. 2015. Customer Brand Awareness on Professional Educational Institutions in Sri Lanka. In Proceedings of the 2nd Undergraduate Symposium on Contemporary Management and Theory. Department of Commerce and Financial Management, Faculty of Commerce and Management, University of Kelaniya. pp 117-129.	en_US
dc.identifier.isbn	978-955-4563-49-0
dc.identifier.uri	http://repository.kln.ac.lk/handle/123456789/13588
dc.description.abstract	The main objective of this research is to enhance understanding of customer brand awareness on professional courses in Sri Lanka. On the other hand increase student knowledge for the brand awareness on professional course. Information gathered using secondary sources such as articles, journals. In this research data are collected from eight articles. Most researcher discussed brand awareness with brand equity. Customer brand awareness variables have intermediate relationship and the results provide partial support for the brand equity being far more significant than awareness-related determinant.	en_US
dc.language.iso	en	en_US
dc.publisher	Department of Commerce and Financial Management, Faculty of Commerce and Management Studies, University of Kelaniya	en_US
dc.subject	Brand awareness	en_US
dc.subject	Brand equity	en_US
dc.subject	Professional education	en_US
dc.title	Customer Brand Awareness on Professional Educational Institutions in Sri Lanka	en_US
dc.type	Article	en_US