Abstract:
The aim of this study media and its impact on sport. Sport and the media has been a popular topic in recent years. Sport appears to be everywhere. Across the world, billions of viewers turn into television broadcasts of global events like the Olympic Games and soccer, rugby or cricket world cups. Reports and studies on media sport institutions, media sport audiences, media sport texts and sport journalism, abound in academic relationship between sport and the mass media in society. In this study researcher examined how both the print and electronic media affect sport fans by increasing their knowledge, excitement and interest in sport at all levels. But particularly professional sport. It is clear that the interrelationships between the media and big-time sport are inextricably intertwined and interdependent. In this study researcher explore how sport have affected the media. Both print media and the electronic media have turned to sport because it is guaranteed to produce interest and revenue. Sport and the Sport media have the potential to affect the ideology of a society in the way they present key values. We have looked at the effect of spectatorship on participation levels, attitudes toward gender, Sexuality and racial and ethnic groups. The main objectives of this article, to identify the interrelationship and how the media affect sport and sport affect the media.
