Commerce and Management: Recent submissions

Now showing items 101-120 of 4505

Exploring the Impact of Green Practices in Sri Lankan Hotels on Customers’ Visiting Intention

Siriwardhana, M. A. T.; Wijenayake, S. I. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2021)

Going green is no more a new concept to the industries due to the artificiality world is facing. As consumers have become sensitive to the organizations’ green practices in their buying behaviours, the hospitality industry, ...
Impact of Materialism on Buying: in the Context of Retail Fashion Industry of Sri Lanka

Liyanage, R. P.; Wijenayake, S. I. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2021)

The purpose of this study is to examine the impact of materialism on the compulsive buying behavior of the retail fashion industry in the western province, Sri Lanka. Compulsive buying behavior is one of the more negative ...
The Impact of Social Media Marketing Activities on Consumers’ Booking Intention with Special Reference to Hotel Industry

De Zoysa, A. S. P.; Wijenayake, S. I. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2021)

Social media marketing activities are the most important concept related to purchase intention in the digital era. In relation to the hotel industry, social media marketing activities impact consumers’ booking intention ...
Impact of Brand on Brand Love Examining the Mediation Effect of Brand Trust of Franchised Fast-food Brands in Sri Lanka

Dasanayake, D. M. R. T.; Wijenayake, S. I. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2021)

Amidst the rapid proliferation of the product and services in the market, business organizations have to keep their customers satisfied and build up strong relationships with them to remain competitive. Literature suggests ...
Key Determinants of Online Ad Avoidance: Moderating Effect of Retargeting

Manathunga, M. M. S. S.; Wijenayake, S. I. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2021)

The purpose of this study is to explore the key determinants of online ad avoidance where the impact of goal impediment (G.I.), privacy concern (P.C.), ad irritation (A.I.), negative experience (N.E.), and retargeting ...
The Impact of Perceived Risk towards Online Shopping Purchase Intention of Fast-Moving Consumer Goods (FMCG): Special Reference to Colombo & Gampaha Districts

Harischandra, H. M. C. M.; Wijenayake, S. I. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2021)

Online shopping has become a crucial concept in the world. However, in Sri Lanka, online shopping is less likely to be used to purchase FMCG products. Hence this study focuses on the impact of perceived risk on e-purchase ...
Impact of Sensory Branding on Brand Personality: with Special Reference to Carbonated Soft Drink Brands in Sri Lanka

Gimhani, R. D. N. K.; Dissanayake, D. M. R. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2021)

Most world-leading brands use sensory stimulation to induce desired behaviors among their customers because the five sensors play an important role in brand consumption. Although its effectiveness is recognized in a business ...
Impact of Social Media Content on Social Media Engagement Behavior through Facebook: With Special Reference to Public Sector Commercial Banks in Sri Lanka

Somarathna, D. D. P. M.; Dissanayake, D. M. R. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2021)

Banks invest in social media to make customers more engaged with their brand. Nevertheless, managing content to drive engagement is worth investigating as most of the investments in digital strategy appears largely wasted. ...
Impact of Value Co-creation on Brand Love among Generation Z with Special Reference to Fast Food Restaurants in the Western Province of Sri Lanka

Hendeniya, H. M. U. S.; Dissanayake, D. M. R. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2021)

The concept of Value Co-creation is more practical to today’s context as consumers are pursuing trade-off value. Thus the impact of Value Co-creation on Brand Love is a claimed empirical gap within different market contexts. ...
Impact of Social Media Marketing on E-Brand Loyalty: Examining the Mediating Effect of E-Brand Trust towards E-Tailing Sites in Sri Lanka

Udara, T. G. J.; Dissanayake, D. M. R. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2021)

Today, firms are improving their online marketing talents with the development of web 2.0. With the ability to promote a firm’s brands into a wide scope under the minimum cost compared to the conventional media, most of ...
Influence of Online Reviews on Impulse Fashion Shopping Behavior in E-Retailer Sites

Suleka, W. A. V.; Dissanayake, D. M. R. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2021)

With businesses going online in the COVID 19 era, online reviews have become even more important, providing the validation and social proof necessary to drive purchases. However, few studies had examined how reviews may ...
Impact of Brand Personality on Brand Affect Towards Cosmetic Brands: with Special Reference to Youth Segment in Sri Lanka

Aluth Gamage, A. G. D. R.; Dissanayake, D. M. R. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2021)

The concept of brand personality is the set of human characteristics related to a brand whilst the concept of brand affect refers to consumers’ overall favorable or unfavorable evaluation of a brand. Studies prove the link ...
Impact on Brand Activation on Brand Love: Examining Mediating Impact of Brand Attitude with Reference to Fast Moving Consumer Goods (FMCG) Industry in Sri Lanka

Imanthi, M. K. R.; Dissanayake, D. M. R. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2021)

Brand activation is a Below the Line (BTL) communication tool which is used for a specific group of people to make customer and brand engagement. The impact of brand activation on consumer behavior is a claimed empirical ...
Impact of E-Brand Trust on E-Loyalty towards Online Fashion Clothing Industry in Sri Lanka: Mediating Effect of E-Satisfaction

Kodithuwakku, M. T.; Dissanayake, D. M. R. (Kodithuwakku, M. T.; Dissanayake, D. M. R. (2021), Impact of E-Brand Trust on E-Loyalty towards Online Fashion Clothing Industry in Sri Lanka: Mediating Effect of E-Satisfaction, 5th Student Research Conference in Marketing (SRCM 2021), Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka. Page 42, 2021)

The dynamic consumer preferences have pushed the fashion industry for innovative solutions resulting in online platforms for shopping purposes are rapidly emerging. Alongside, the fashion industry has developed a strong ...
Impact of Convenience on Consumption Experience towards Mobile Shopping Application: with Special Reference among Y Generation in Colombo District

Ranasinghe, P. T. A.; Wijesundara, Bimali (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2021)

There is an ever-increasing growth in mobile usage, and the use of mobile shopping application become the newest trend of shopping in the modern world. Within the growth of shopping via mobile applications, convenience is ...
Determinants of Customer Purchase Intention Towards Sugar- Sweetened Beverages with Color-Codes: With Special Reference to Southern and Western Province of Sri Lanka

Madhusanka, I. D. N.; Wijesundara, Bimali (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2021)

This study purpose to empirically investigate the determinants of customer purchase intention towards sugar-sweetened beverages with color codes. The target in the study is 300 respondents who are 18 to 66 years’ age group. ...
Factors Influencing on Online Brand Trust in The Context of Online Shopping Sites in Sri Lanka

Liyanaarchchi, L. A. M. S.; Wijesundara, Bimali (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2021)

The COVID-19 pandemic has accelerated the shift towards a more digital world. As a result of this, online shopping sites were popular among customers. This study examines online brand trust and its influencing factors in ...
The Impact of User-Generated Content (UGC) on Traveler Lodging Intention: Special Reference to Travel Lodges in Sri Lanka

Chandrasiri, S. C. M. M.; Wijesundara, Bimali (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2021)

With the effect of emerging social media, UGC has brought a new perspective by enabling social media users to communicate with or share their thoughts with social media networks. Social media users are also sharing their ...
Impact of Social Media Marketing on Consumer Buying Behavior of Social Media Users in Sri Lanka

Rajapaksha, K. A. A. B.; Wijesundara, Bimali (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2021)

In Sri Lanka, online shopping becomes a trend, and due to the current pandemic situation, it has recently been taken up. This study explores social media marketing's impact on consumer buying behaviour among social media ...
Impact of Experiential Marketing on Destination Image Towards Sri Lankan Tourism with the Mediating Effect of Destination Trust

Priyangika, W. P. R.; Wijesundara, Bimali (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2021)

The purpose of this study is to determine “whether the foreign tourists will perceive Sri Lanka as one the best destinations in the world with the experiential marketing and destination trust.” This study employed a ...

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