Commerce and Management: Recent submissions

Now showing items 501-520 of 4505

Impact of Sensory Branding on Brand Switching Behavior with Moderating Effect of Celebrity Endorsement with Special Reference to Sri Lankan Shampoo Industry

Hewawitharana, B. H.; Dissanayake, D. M. R. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2022)

The proliferation of branded café outlets is steadily increasing, with the highest concentration observed in Colombo, where sensory marketing is extensively utilized. However, the impact of sensory marketing strategies on ...
Impact of Sensory Branding On Brand Switching Behavior with Moderating Effect of Celebrity Endorsement with Special Reference to Sri Lankan Shampoo Industry

Vitharana, S. A.; Patabendige, S. S. J. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2022)

The proliferation of choices has rendered today’s discerning customers more adventurous, presenting a significant challenge for companies to attract new customers and retain existing ones. To address these challenges, ...
Impact of Online Customer Reviews on Purchase Intension with Special Reference to Sri Lankan Tour Packages

Herath, H. M. S. A. N.; Herath, H. M. R. P. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2022)

In today’s constantly connected world, dominated by mobile device usage, social media, and online review sites, traditional word-of-mouth has been supplanted by digital platforms. Previously, businesses relied heavily on ...
Impact of Loyalty Program on Customer Retention with Special Reference to the Fashion Retail Industry in Sri Lanka

Peter, G. J.; Herath, H. M. R. P. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2022)

In the context of a globalized economy, businesses are increasingly focused on attracting and retaining existing customers. To achieve this, organizations are investing in various marketing tools, such as loyalty programs, ...
Impact of Loyalty Program Benefits on Brand Loyalty: with Special Reference to Dialog Axiata Company in Colombo District

Kolabage, D. R. N.; Bandara, B. S. S. U. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2022)

In contemporary society, loyalty programs are considered a crucial variable in establishing customer relationships. Firms place significant importance on loyalty programs. This article investigates the perceived benefits ...
Impact of Key Buying Determinants on Purchasing Intensions of Fashion Clothing: Special Reference to Gen x and Millennials in Western Province Sri Lanka

Siyam, M. I. Mohamed; Thilina, D. K. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2022)

This study aims to examine the impact of key buying determinants on purchasing intentions for fashion clothing, specifically focusing on Gen X and millennials in the Western Province of Sri Lanka. The study primarily ...
Impact of Internal Atmosphere on Customer Loyalty in Franchise Fast Food Industry: Mediating Effect of Customer Satisfaction with Special Reference to Western Province Residence in Sri Lanka

Dahanayaka, D. G. P. I.; Wanninayake, W. M. C. B. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2022)

Over the past decade, franchise fast food restaurants in Sri Lanka have experienced significant growth, now generating nearly 100 million in profits. To sustain customer loyalty, these restaurants strive to achieve high ...
Impact of In-Store Atmosphere on Consumer Perception at Modern Trade in Sri Lanka: Examine Store Format as Moderating Variable

Bhagya, R. M. H.; Dissanayake, D. M. R. (Bhagya, R. M. H.; Dissanayake, D. M. R. (2022), Impact of In-Store Atmosphere on Consumer Perception at Modern Trade in Sri Lanka: Examine Store Format as Moderating Variable, 7th Student Research Conference in Marketing (SRCM 2022), Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka. Page 32, 2022)

With the implementation of open economic policies in 1978, Sri Lanka's retail sector has undergone a significant transformation from traditional to modern retailing. However, marketing strategies within the modern trade ...
Impact of Instagram’s Product Reviews on Consumer Purchase Intention of Cosmetic Industry with Special Reference to Youth in Western Province

Kamburugoda, K. D. G.; Bandara, B. S. S. U. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2022)

This study aimed to determine the relationship between Instagram influencers' product reviews and consumer purchase intentions in the cosmetics industry, specifically focusing on young consumers in the Western Province of ...
Impact of Instagram Influencer Marketing on Consumer Purchasing Intention: The Mediating Effect of Brand Consciousness with Special Reference to the Fashion Industry in Sri Lanka

Nawarathna, P. H. S. K.; Medis, L. A. P. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2022)

This study aims to investigate the impact of Instagram influencer marketing on consumer purchasing intentions in the fashion industry. Additionally, it examines the relationship between brand consciousness and purchasing ...
Impact of Influencer Marketing on Consumer Purchase Decisions of Sri Lankan Domestic Tourists in Adventure Tourism: Mediation Effect of User Attitude

Yasoda, J. A. H.; Medis, L. A. P. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2022)

The majority of content creators, bloggers, celebrities, and travellers utilize social media to share and disseminate their travel experiences with their communities. Consequently, the primary objective of this research ...
Impact of Green Packaging on Consumer Purchase Intention: with Special Reference to Y Generation in Western Province Sri Lanka (with Special Reference to FMCG Industry)

Muthunayaka, M. M. H.; Gayathree, D. A. G. P. K. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2022)

This study aims to analyze the impact of green packaging on the purchase intention of Generation Y consumers in the Western Province of Sri Lanka. The Fast-Moving Consumer Goods (FMCG) industry faces significant issues ...
Impact of Green Brand Awareness on Green Consumerism with the Examination of the Mediating Effect of Green Trust with Special Reference to FMCG Industry in Sri Lankan Context

Liyanage, W. H. N. B.; Dissanayake, D. M. R. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2022)

Green marketing practices and strategies have been widely adopted by various industries, yet challenges persist regarding their effectiveness. Research gaps have emerged, particularly concerning investigations into green ...
Impact of Green Advertising on Consumer Purchase Intention in Organic Food Industry of Sri Lanka: The Moderating Effect of Consumer Innovativeness

Rathnayake, R. M. S. S.; Gayathree, D. A. G. P. K. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2022)

This article aims to analyze the impact of green advertising attributes on consumer purchase intention, specifically within the organic food industry in Sri Lanka, and to examine the moderating effect of consumer innovativeness. ...
Impact of Factors Effect on the Customer Purchase Intension on Carbonated Soft Drinks Market: Special Reference to Western Province in Sri Lanka

Piushan, H. A. D. D.; Medis, L. A. P. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2022)

As competition in the market intensifies, gaining a thorough understanding of customer behavior has become increasingly crucial in the business context, particularly in marketing. Product manufacturing companies, in ...
Impact of Facebook Marketing on Brand Awareness: With Special Reference to Fast Moving Consumer Goods Industry in Sri Lanka

Dilhani, E. D. A.; Herath, H. M. R. P. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2022)

The purpose of this research study was to examine the impact of Facebook marketing tools on brand awareness, with a specific focus on the fast-moving consumer goods industry. The research addressed the issue of how Facebook ...
Impact of Facebook Advertising on Purchase Intention of Fashion Retails with Special Reference to Youth Consumers in Sri Lanka

Wishwajith, B. J.; Bandara, S. Udith (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2022)

In the contemporary environment, consumer experiences, lifestyles, and decision-making processes have been significantly influenced by social media, diverging from those of previous generations. Traditional marketing ...
Impact of Experiential Marketing on Customer Satisfaction; Examine the Mediating Effect of Customer Perceived Value with Special Reference to Restaurants Located in Western Province Sri Lanka

Kumari, W. L. P.; Gayathree, D. A. G. P. K. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2022)

The restaurant industry is among the fastest-growing sectors in Sri Lanka. Following the COVID-19 pandemic, there has been a notable shift towards e-commerce platforms for meal orders. Consequently, experiential marketing ...
Impact of E-service Quality on Customer Satisfaction in Internet Banking, with Reference to Licensed Commercial Banks in Sri Lanka

Sisirakkody, K. G. N. K.; Gunawardhana, W. A. D. N. R. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2022)

Internet banking represents a critical service offered by the banking industry. This study aimed to examine the E-Service Quality elements that affect customer satisfaction within the context of Internet banking in Sri ...
Impact of Environmental Knowledge on Green Purchase Intention: Examining the Mediating Effect of Attitudes Towards Green Products with Special Reference to Young Business Executives in the Western Province, Sri Lanka

Cooray, W. H. H.; Patabendige, S. S. J. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2022)

The study was conducted to investigate the effects of advertising strategies, specifically emotional advertising, on the consumer-brand relationship. The consumer-brand relationship is defined as the initiation, development, ...

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