• Impact of Grass Root Level Pesticide Advertising Tools on Farmer’s Purchase Decision: With Special Reference to Sri Lankan Commercial Paddy Farming Sector 

  Gamage, V.L.R.; Samarakoon, S.M.A.K. (Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2016)

  Since 1980, different type of chemicals with different formulation has been initiated in Sri Lanka. Registrar of Pesticide has imposed some laws as well as Government has already created a stressful condition to limits the ...
• Impact of Social Media Marketing on Consumer Buying Decision Making 

  Puvendran, A. (Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2016)

  People use social media to share their experiences, reviews, information, advice, warnings, tips and any kind of issues that are interesting to their “connection” or friends. That information is a helpful source, which may ...
• Study on Expectations of Domestic Tourists in Sri Lankan Hotels: With Special Reference to Ceylon Hotels Corporation 

  Puvendran, A.; Sarangan, B. (Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2016)

  Sri Lanka has been successful in attracting foreign tourists and Sri Lankan hotels have accommodated the expectations of international tourists, performance of domestic tourism sector has been limited in Sri Lanka. Therefore ...
• The Impact of Brand Personality on Customer Buying Intention: An Empirical Study on TATA Brand in Sri Lankan Passenger Car Market 

  Sanjeewani, L.P.S.; Sangarandeniya, V. (Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2016)

  There are no scientific background in the Sri Lankan contest which talks about the impact on Brand Personality on Customer Buying Intention in passenger car industry. There are limited studies done by DIMO sole distributer ...
• The Impact of After Sales Service Quality on Customer Brand Loyalty: With Special Reference to Construction Machinery Industry in Sri Lanka 

  Pushpakumara, J.; Wanninayake, W.M.C.B. (Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2016)

  In Sri Lanka construction is the 4th largest sector with contributing 6-7% to GDP over past decade and provides employment to 4-5% of labour force. Construction industry mainly depends on construction machineries and there ...
• Comparative Study on the Popularity of Fixed and Mobile Internet Connections in Sri Lanka: Study Based on Western Province 

  Karunaratne, R.N.P.; Pieris, D. (Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2016)

  Internet has grown from a nascent technology to a tool that transforms people’s lifestyle and business world. In Sri Lanka, as per statistics published by Telecommunication Regulatory Commission, number of Mobile Internet ...
• Factors Influencing Consumer Purchase Intention of Genetically Modified Foods in Sri Lanka 

  Liyanaarachchi, A.L.A.C.; Bandara, S.U. (Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2016)

  The rapid expansion in the worldwide cultivation of GM crops and the abundance of GM foods in the market has resulted in a great concern over the impact of them on consumers. Consumer purchase intention plays a vital role ...
• The Impact of Service Quality and Partnership Quality on the Success of Business Outsourcing in Information System 

  Matharage, S.; Thilakarathne, C.R. (Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2016)

  Information systems outsourcing is emerging in Sri Lanka and lack of success in many of these contracts, which makes it necessary to study the factors determining that success. This paper proposes service quality and ...
• Factors Influencing Green IT Adoption in Sri Lanka 

  Kawshala, B.A.H. (Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2016)

  In recent decades, environmental sustainability had become a hot topic being discussed by academicians and practitioners. The increase of environmental problems such as pollution, global warming, scarcity of foods, depletion ...
• The Relationship between Emotional Appeal Advertisement and Brand Trust: A study in Private Sector Commercial Banks in Sri Lanka 

  Mutugala, J.; Wanninayake, W.M.C.B. (Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2016)

  Advertising has become one of the most important commercial activities in the modern competitive environment. To meet the varying demands of their target consumers, advertisers commonly use rational appeal and emotional ...
• Employer Branding and its Impact on Developing Sales Force Commitment in Pharmaceutical Industry in Sri Lanka 

  Jayawardene, M.U.; Wanninayake, W.M.C.B. (Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2016)

  In today’s fast-changing business environment it is crucial for an organization to possess a highly qualified and motivated workforce in order to keep up with the fast pace of the market. The demand of competent personnel ...
• Consumer Perception and Purchasing Decision towards Dairy Product 

  Ishanka, H.G.; Perera, G.N.R. (Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2016)

  At present there is a growing demand for set yoghurts in Sri Lanka. It is important for set yoghurt industry to understand and identify what are the consumer’s perception, needs and wants, what are the factors affecting ...
• Impact of Social Media on Brand Loyalty: A Study of Telecommunication Companies in Sri Lanka 

  Herzallah, F.M.F.; Jayarathna, L.C.H. (Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2016)

  The mobile telecommunication sector in Sri Lanka is very much competitive and this competitive trend is increasing. The subscribers now have various alternatives to choose according to their convenience. Therefore, to ...
• Determinants of Switching Behavior of Mobile Service Users: With Reference to Students of the State Universities in Sri Lanka 

  Kumarasiri, C.J.; Perera, G.N.R. (Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2016)

  Mobile phones have evolved as important devises for human daily lives with many user friendly applications. The new era of the Smart Phones made telecommunication industry highly competitive. In Sri Lanka, Mobile ...
• The Impact of Corporate Brand Trust on Customer Adaptation of e-cash Mobile Payments in Sri Lanka 

  Madhushi, K.A.C.; Fernando, M. (Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2016)

  Electronic Cash (e-Cash) Mobile Payment (m-payments), is an exciting e-commerce domain that has been rapidly developing recently in Sri Lanka. If E-Cash mobile payment efforts succeed to obtain customer adaptation, corporate ...
• Empirical Study on the Impact of Celebrity Endorsement on Purchasing Decision in Cosmetics and Personal Care Products Industry 

  Munasinghe, U.; Weerasiri, S. (Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2016)

  Celebrity endorsement is a form of brand or promotion campaign that involves a famous public figure use his/her fame to promote products and services. In today’s marketplace, consumers of age level of 25-35 years have more ...
• The Impact of Social Media Advertising on Customer Adaptation towards Online Purchasing: With Special Reference to Fashion Wear Industry in Sri Lanka 

  Perera, N.U.; Weerasiri, S. (Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2016)

  Technology affects consumers the power to investigate products to label and criticize them in equal measure and more. In the last decade, social media networks have become more popular all around the world. Therefore, many ...
• Customer Satisfaction on Internet Protocol Television (IPTV) and Satellite TV in Sri Lanka 

  Mudannayake, S.; Thilakarathne, C.R. (Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2016)

  Sri Lanka has entered to the IPTV and Satellite TV industry with the launch of PEO TV, Dialog TV, SAT TV, DISH TV, etc. Dialog TV is a market leader in Satellite TV service in Sri Lanka. With the recent evolution of ...
• Factors Influencing on User Satisfaction of Sales Force Automation System 

  Karunarathne, P.S.K.C.; Samarakoon, S.M.A.K. (Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2016)

  SFA systems provides sales force management by automating a variety of sales activities, in order to enhance and develop their roles. However, it was found that they actually use it less than 50% of the sales force in ...
• Empirical Study on Customer Intention of Using Mobile Payment Services in Western Province of Sri Lanka 

  Amarasinghe, A.V.S.C.; Yatigammana, M.R.K.N. (Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2016)

  In this modern and fast moving world, technology is growing rapidly. People accepted the technology by using online transactions via internet in order to ease the work. Mobile payment is also an emerging and important ...

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