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Recent submissions

IPRC - 2015: Recent submissions

Now showing items 281-300 of 312

A reading 'Gangnam Style' with the key word 'gangnam'

Jin-Ryang, Kim (Faculty of Graduate Studies, University of Kelaniya, 2015)

'Gangnam Style', the main text for this reading, is a song and music video by Korean musician Psy(싸이). The video was first released in July 2012, and in December 2012, it became the first YouTube video to hit one billion ...
Study on the Sinhalese Verb System in Middle Sinhalese Era (8c. AD -13c. AD) with Reference to Classical Sinhala Literary Text "Buthsarana"

Weerawardhana, V (Faculty of Graduate Studies, University of Kelaniya, 2015)

This paper focuses on a linguistic study on the Sinhalese verb system in middle Sinhalese era with reference to the classical literary text "Buthsarana". Ancient written records are the main sources in a historical ...
A discussion on the Irony Concept of Literature

Sampath, H.W.B.I. (Faculty of Graduate Studies, University of Kelaniya, 2015)

Irony is a poetic device which occurs on the basis of a contradictory nature of a poetic experience. A comprehensive exposition of the concept ‗Irony‘ is found in the Western tradition of literary criticism. According ...
A Comparative Study on the Waiting Earth (Punyakante Wijenaike) and The Good Earth (Pearl S. Buck)

Bandaranayaka. L. (Faculty of Graduate Studies, University of Kelaniya, 2015)

In a press interview, regarding the longest novel by Punyakante Wijenaike, The Waiting Earth, she has mentioned that she was influenced by The Good Earth by Pearl S. Buck for crafting this novel. The novel Good Earth is ...
A comparative analysis of Juastin Pieris Deraniyagala and the French Cubist and Fauvist Paintings

Samarasinghe, S.T.H.P. (Faculty of Graduate Studies, University of Kelaniya, 2015)

Painting is a mode of creative expression which grants the painter to visualize his unexposed feelings on a free surface using his own characteristics. These techniques differ from one painter to the other. Nevertheless, ...
Usage of Colors in Advertising Industry in Sri Lanka

Thilakarathne, R.N.D. (Faculty of Graduate Studies, University of Kelaniya, 2015)

The objective of this study is to identify the Usage of colors in Advertising Industry in Sri Lanka to understand the role of non verbal communication related to colors for effective branding, advertising, packaging and ...
The Working Capital Management Practices of Small and Medium Enterprises (SMEs) in Sri Lanka

Rathnasiri, U.A.H.A. (Faculty of Graduate Studies, University of Kelaniya, 2015)

Small and Medium Enterprises (SMEs) play an important role in any economy as they are capable of generating employments, promoting the growth of Gross Domestic Product (GDP), embarking innovations and stimulating all ...
The Practice of Accounting Services Outsourcing and Firm performance in Nigerian Small and Medium Enterprises (SME’s)

Mohammed, D. (Faculty of Graduate Studies, University of Kelaniya, 2015)

This study analyses the reasons Small and medium sized enterprises ( SME‘s) engages in outsourcing accounting services and the sequel of outsourcing on performance in terms of Transaction Cost Economics (TCE) Theory in ...
The challenges of Last mile delivery in Indian Ecommerce Scenario

John, B.G.; Zacherias, S. (Faculty of Graduate Studies, University of Kelaniya, 2015)

In Business to Consumer (B2C) e-commerce, Last Mile Delivery is the final leg of the supply chain, ie , the last leg of the product‘s trip before it arrives on the customers doorstep. And it is generally the most expensive, ...
Strategic Management and Sri Lankan Women Entrepreneurs

Jayawardane, T. (Faculty of Graduate Studies, University of Kelaniya, 2015)

The focus of this paper is to view and examine the various strategic management styles used by Sri Lankan women entrepreneurs. The paper further explores women entrepreneurs in Sri Lanka to understand the impact created ...
Research Paper on ‘Impact of Organizational Factors Affect on Retention of Indirect Cadre Employees in Apparel Industry'

de Saram, P.G. (Faculty of Graduate Studies, University of Kelaniya, 2015)

This research involved predominantly quantitative method supported by qualitative components in retention of indirect cadre employees in apparel industry. Researcher gathered data from a questionnaire and having interviews ...
Moderating and Mediating Contexts in Celebrity Endorsement on Brand Attitude: A Literature Review for Future Research Studies

Dissanayake, R.; Wasantha, N. (Faculty of Graduate Studies, University of Kelaniya, 2015)

Celebrity endorsements have been found in practice and studied in theories as a wider perspective. Celebrities provide endorsement as expert opinions, being a spokesperson for a product, or just being associated with a ...
Model to assess factors influencing performance of customer orientated supply chains: The manufacturing firms‟ perspective

Peter, S.; Thilakarathna, R.H. (Faculty of Graduate Studies, University of Kelaniya, 2015)

The dynamic external macro environmental changes that are happening have a major impact on businesses around the world. Businesses which were cocooned and protected from outside forces due to protectionist policies were ...
Microfinance and poverty alleviation: Case of the Northern Province in Sri Lanka

Sivatheepan, B.; Peter, S. (Faculty of Graduate Studies, University of Kelaniya, 2015)

The paper evaluates the impact of microfinance on poverty alleviation in the Northern Province of Sri Lanka. After being the central area of conflict over the last three decades, the cessation of hostilities has provided ...
Male And Female Cossumers Buying Decision Differences Towards Fashionable Garments; A Special Refernce Of Southern Province Sri Lanka

Dinesha, P.K.C. (Faculty of Graduate Studies, University of Kelaniya, 2015)

This paper focuses on observing the differences of decision making patterns of male and female consumers toward the fashionable garments. Consumer decision making process comprises mainly two steps as pre-decision stage ...
Investigating the Relationship between Customer Retention and Business Performance in XYZ Airlines

Gunasekara, M.A.N.P. (Faculty of Graduate Studies, University of Kelaniya, 2015)

Today, in the competitive market, the customer retention has become a challenge for every organization. Therefore, the organizations need to build the strategies in order to achieve their organizational goals and to ...
Impulse Buying Behavior: Conceptual Evolution

John, J.; Zacharias, S. (Faculty of Graduate Studies, University of Kelaniya, 2015)

Researchers and strategic managers across the world have done a great job with respect to advent of Impulse Buying as a significant concept worth analyzing. Past six decades have seen the transformation of the concept ...
Impact of Working Capital Investment Policy on Firm Value in Sri Lankan Manufacturing Companies

Bandara, R.M.S. (Faculty of Graduate Studies, University of Kelaniya, 2015)

Corporate financial officers identify the Working Capital Management (WCM) as being important determinant to their firms‘ value. WCM is defined as the ability of the organization to fund the short term assets and short ...
Impact of Total Quality Management on Organizational Performance: with reference to Apparel Industry, Sri Lanka

Kolonne, T.S.; Rathnayka, R.M.C.L.K.; Weerakon Banda, Y.K. (Faculty of Graduate Studies, University of Kelaniya, 2015)

Total Quality Management (TQM) is an art of managing the whole to achieve excellence. TQM is defined as both a philosophy and a set of guiding principles that represent the foundation of a continuously improving organization. ...
Impact of Job Perception on Career Satisfaction of Employees

Kumar, S.M.S.P.; Jayawardena, L.N.A.C. (Faculty of Graduate Studies, University of Kelaniya, 2015)

Employee job perception has an impact on their career development. It influences the retention, development and career satisfaction of employees. Agro-based organizations play a major role in Sri Lankan economy. They are ...

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