Abstract:
In recent years, both academics and practitioners have given increasing attention on the question
of how to integrate strategic and entrepreneurial management to achieve a better balance
between advantage-seeking and opportunity-seeking behavior. However little consensus exists
over the meaning of concept of “strategic entrepreneurship” (SE), its constituents and
operations. The study examined the literature on entrepreneurship, strategic management and
SE to ascertain locus of integration lies between advantage -seeking and opportunity-seeking
behaviours and observed factors emerge at the interface SE. The study mainly occupied
literature review and the study utilized developmental configuration approach, which is a
powerful method for building detailed models consisting of several domains illustrating
complicated and interrelated relationships among large number of variables. Investigators
framed different components discussed in the literature and empirical model implied that firms
which employed an entrepreneurial mind set to explore for opportunities, manages its resource
and applies creativity to exploit opportunities strategically and entrepreneurially. The empirical
results further supported that SE fully mediated the relationship between entrepreneurial
orientation and organizational performance. The study emphasized that it is necessary to
consider both the integration and interdependency of its components to synthesize SE at the
creation of a framework that could be applied by entrepreneurial managers and established firms
to structure and refine their business architecture. Resource management and application of
creativity was a main consideration in the literature, and an additional issue was what triggers
the process of SE on the one hand and what factors push the firm to pursue innovation as a
product of the SE process, on the other. Literatures have remained a gap of results for different
level of innovation as a significant factor in constituting SE and firm performance. The review
of literature addressed time and spatial considerations associated with “balance” between
strategic behaviour simultaneously in a process of SE, ambidextrously using both at the same
time, or, do firms draw on entrepreneurial behaviours when necessary to be followed by
strategic advantage-building activities and vice-versa. SE facilitates organizational selection
processes to evaluate the outcomes of new activities along new performance dimensions and
organizations’ resource allocation along established performance dimensions. Empirical studies
implicitly explicated managing resources strategically to create competitive advantages. Based
on the broad range of components associated with SE and the common themes it shared with
literature in the disciplines of entrepreneurship and strategy conceptualization, it was realized
that development of SE construct as an unsettled matter.