Abstract:
This research study is about the strategic perspective of market for
Accountants in Sri Lanka. Sri Lankan Accounting education is consist with
both academic and professional education. In Academic education sector for
both Government and foreign universities student registration is higher in field
of Accounting. Today most of the foreign Accounting education providers are
partnering and providing Accounting qualifications for Sri Lankan market.
This research is focusing to identified the strategic perspective of market for
Accountants. This research is addressing on areas of reason behind why
students are more preferred to select Accounting subject than other
management subjects in Sri Lanka, what is the reason Engineering and other
students are obtaining Accounting qualification in addition to their main career
qualification, Level and current demand for Accounting Professional and
Academic education in Sri Lanka, Identifying the Industry players offering
Accounting education for the Sri Lankan market, what is their history, Nature
of the business, current demand, target customer group, current and future
strategies for Sri Lankan market, Identifying the most appropriate strategy for
market for Accountants in Sri Lanka.
