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Impact of brand equity on Consumer Brand Relationship (CBR) behavior towards multinational brands

Impact of brand equity on Consumer Brand Relationship (CBR) behavior towards multinational brands

Indunil, S.
URI: http://repository.kln.ac.lk/handle/123456789/16712
Citation: Indunil, Suranga (2016). Impact of brand equity on Consumer Brand Relationship (CBR) behavior towards multinational brands. M.Com. Thesis, University of Kelaniya.
Date: 2016

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