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Recent submissions

Student Research Conference on Marketing(SRCM): Recent submissions

Now showing items 61-80 of 542

Impact of E-Service Quality on Customer Satisfaction in Internet Banking: with Reference to Licensed Commercial Banks in Sri Lanka

Abewardhana, N. B. G. H. S.; Kumara, D. W. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2021)

Internet banking is one of the major services introduced by the banking sector. This study aimed to investigate the E-Service Quality factors affecting customer satisfaction of Internet banking context in the Gampaha ...
Impact of eWOM in Social Networking Sites on Purchasing Intention in Fast Food Restaurant Industry: A Study among Facebook Users

Wijesinghe, M. P.; Wanninayake, W. M. C. B. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2021)

With the increasing usage of social media apps, the rate of TV viewership is declining, and online ad blocking is taking place with providing implications to businesses for finding alternative ways of approaching their ...
Impact of Corporate Reputation on Customer Patronizing Behavior: A Moderating Effect of CRM Practices in Supermarket Industry in Sri Lanka

Jayaweera, S. M.; Wanninayake, W. M. C. B. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2021)

The competitiveness of the local supermarket industry is increasing unprecedentedly with the impact of various macro-environment factors. That Corporate Reputation is one strategic element available at companies to gain a ...
Impact of Corporate Brand Identity on Customer Store Loyalty towards Retail Fashion Industry in Western Province of Sri Lanka: The Mediating Effect of Brand Citizenship Behavior

Mapa, M. M. D. T. H.; Wanninayake, W. M. C. B. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2021)

The purpose of this study is to investigate the impact of corporate brand identity on customer store loyalty. The literature on service and corporate branding in retail contexts has acknowledged staff's influences on ...
Impact of Sensory Marketing on Customer Repurchasing Intention with Special Reference to Modern Trade Industry in Sri Lankan

Madusanka, U. G. G.; Wanninayake, W. M. C. B. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2021)

Sensory marketing is simply the process of winning a customer's trust and attention by appealing to each of these five senses sight, hearing, taste, touch, and smell. Even though this practice is strongly applied in the ...
Impact of Brand Crisis on Brand Avoidance in Electronic Retailing Portal with the Mediating Effect of Brand Love and E-Brand Trust: with Special Reference to Fast Moving Consumer Good Consumption in Western Province

Dabare, P. U. I.; Wanninayake, W. M. C. B. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2021)

The fast-moving consumer goods (FMCG) market is one of the most competitive and aggressive markets globally. Even though many branding concepts were investigated by the previous researchers, brand crisis and brand avoidance ...
Factors Affecting on Willingness to Pay Premium Price for Organic Foods

Welagedara, M. P.; Weerasiri, Sudath (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2021)

At present, Sri Lankan organic food market is at a nascent stage, but organic food is accelerating. Identifying organic food consumers' behaviors is vital since consumers pay a premium price even worldwide. Hence, this ...
Impact of Celebrity Endorsement on Consumer Purchase Intention of FMCG Industry in Sri Lanka

Udayanga, G. L.; Weerasiri, Sudath (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2021)

In this study, the researcher wanted to determine the relationship between celebrity endorsement and the FMCG industry's consumer purchase intention in Sri Lanka. Because most of the companies are spending huge sum of money ...
The Impact of Store Atmosphere on Buyer Behaviour: with Special Reference to Supermarket

Soyza, T. A. S.; Weerasiri, Sudath (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2021)

Buyer Behaviour is a requirement in the supermarket industry. Hence, identifying the impact of store atmosphere on buyer behaviour enables getting critical decisions related to providing delighted retail customer service. ...
Impact of the Physical Environment on Consumer Price Decision of Restaurant Industry in Sri Lanka

Livera, I. A.; Weerasiri, Sudath (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2021)

This research aims to examine the relationships among three components of the physical environment (i.e., décor and artifacts, spatial layout, and ambient conditions) and price decisions in the Sri Lankan restaurant industry. ...
Impact of Celebrity Endorsement on Brand Recall: with Special Reference to Toothpaste Brands in Sri Lanka

Senavirathna, M. K. K. C.; Weerasiri, Sudath (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2021)

The toothpaste product market is a growing industry in Sri Lanka with high competition. The purpose of this study is to investigate the impact of celebrity endorsement on brand recall of toothpaste brands in Sri Lanka. The ...
Impact of Celebrity Endorsement on Brand Personality: Examining the Mediating Effect of Brand Attitude of Green Cosmetics and Beauty Care Products

Dissanayake, D. M. A. S.; Weerasiri, Sudath (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2021)

The purpose of this study is to identify the impact of celebrity endorsement on brand personality: examining the mediated effect of the brand attitude of green cosmetics and beauty care products. To investigate this, the ...
An Investigation into Online Purchase Intention for Gift Stores: with Special Reference to Colombo Metropolitan Area

Haththalla, H. A. U. K.; Ubayachandra, E. G. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2021)

Online Gift stores have become very popular among the gift seekers in Sri Lanka today. At present, as online shopping has become highly popular, it was a curiosity that whether gift seekers tend to purchase gift items via ...
Factors Influencing the Consumer Switching Intention from Powdered Milk to Fresh Milk in Sri Lanka: with Special Reference to the Matara District

Lakshan, W. G. A. R.; Ubayachandra, E. G. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2021)

Milk consumption is a vital researchable area to be emphasized in the Sri Lankan context today owing to its dramatically changing pattern taken place among different social strata. So, it was viewed that doing a study along ...
Significance of Market Segmentation for Business Success: A Literature Review

Precious, Jude-Akposibruke Chinonso; Fernando, K Shihan D (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2021)

Market segmentation is the most common tool used to gain the overall efficiency of the marketing function. Market segmentation is essential to design and implement an effective target marketing strategy. Thus, it is important ...
Gender Inequality in Indian Police Service: with Special Reference to Gujarat State Police

Pavthawala, Jil Kamlesh bhai; Fernando, K Shihan D (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2021)

The reality of Gender Inequality is a highly complex situation in India. At the same time, this Situation is visible in every sector across India regardless of the state. Lack of equal educational opportunities, Strong ...
Customer Experience and its Impact on Customer's Loyalty: with Special Reference to the E-Commerce Sector

Knop, Sara (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2021)

The customer experience (CX) has become more important than ever before as our society faces an uncertain and unexpected global catastrophe. Covid-19 global pandemic in the year 2020 has forced many businesses to enter the ...
Another Tech-Driven Paradigm Shift: The Story of Digital India

Singh, Rani; Fernando, K Shihan D (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2021)

The whole world has now experienced digitalization due to technological advancements, and people are also dependent on it. It is a boon for the private, government, and commercial sectors as it is relevant for them to ...
Impact of Job Satisfaction on Employee Retention in Apparel Industry of Sri Lanka: Examining the Moderating Effect of the Age Factor

Hemarathne, D. J. C.; Thilina, D. K. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2021)

This research mainly explores the employee satisfaction and it determinants how to impact on employee retention using of the sewing machine operators (SMOs) in apparel industry. In this aims to identify the factors that ...
The Impact of Facebook Advertising on e-Brand Equity: Examining the Moderating Effect of Negative Sentiments with Special Reference to Telecommunication Industry in Sri Lanka

Hewapathirana, N. T.; Thilina, D. K. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2021)

Facebook advertising has become one of the most used social media advertising platforms in the Sri Lankan telecommunication industry. The industry is growing rapidly over the past decade of time and demand for telecommunication ...

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