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Student Research Conference on Marketing(SRCM)
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Banking Sector, Customer Loyalty, Customer Relationship Marketing, Relationship Marketing (1)
Banking Sector, Social Media Marketing, Student Attraction, Student Engagement (1)
Beauty Care Industry, Buying Intention, Generation Z, Social Media Influencers’ Attributes (1)
Beauty Care, Brand Attitude, Brand Personality, Celebrity Endorsement, Green cosmetics (1)
Behavior, Behavioral Intention, Brand Commitment, Brand Trust, Unethical Advertising (1)
Behavioral Intention, Behavioral Perspective, Caffeine Consumption, Consumption Habits, Purchase Intention, Social Influences (1)
Behavioral Intention, Convenience, Mobile Banking, Perceived Risk, Relative Advantage, Trust (1)
Behavioral judgmental factors (1)
Behavioural Experience, Brand Experience, Intellectual Experience, Repurchase Intention, Sensory Experience (1)
Behavioural Intentions (1)
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