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Brand Awareness, Consumer Purchase Decision, Social Media, Social Media Marketing (1)
Brand Awareness, e-Word of Mouth, Purchasing Intention, SMEs Industry, Social Media Marketing (1)
Brand Awareness, Facebook and Fast-Moving Consumer Goods, Firm Generated Content, User Generated Content (1)
Brand Awareness, Facebook, Firm Generated Content, Retail Apparel Industry, User Generated Content (1)
Brand Citizenship Behavior, Corporate Brand Identity, Fashion Retail, Store Loyalty (1)
Brand Commitment, Brand Personality, Brand Trust, Smartphone Market (1)
Brand Communities, Electronic Word of Mouth, Facebook, Fashion Brand Pages, Purchase Intention (1)
Brand Communities, Electronic Word of Mouth, Purchase Intention, Word of Mouth (1)
Brand Consciousness, Brand Personality, Cosmetic Industry, Word of Mouth (1)
Brand Consciousness, Fashion Industry, Instagram Influencer marketing, Purchase Intention, Social Media Influencer (1)

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