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Cause-Related Marketing (CRM), Corporate Social Responsibility (CSR), Economic Responsibility, Ethical Responsibility, Philanthropically Responsibility (1)
Celebrity activation and Celebrity multiplicity (1)
Celebrity endorsement (1)
Celebrity Endorsement, Confectionery Industry, Consumer Buying Behavior (1)
Celebrity Endorsement, Consumer Buying Behavior (1)
Celebrity Endorsement, Customer Knowledge, Perceived Value, Product Packaging, Purchase Intentions (1)
Celebrity Endorsement, Customer Trust, Fashion Retail, Purchase Intention (1)
Celebrity Endorsement, Sensory Branding, Sense of Sight, Sense of Smell, Sense of Touch, Consumer Brand Switching Behavior (1)
Celebrity Endorsers (1)
Celebrity/ Expert (1)
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