Browsing 2nd-2017 by Subject "Advertising"

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The Impact of the Marketing Communication Tools on Brand Awareness in Second Hand Automobile Market in Sri Lanka

de Silva, A.K.S.; Wijenayake, S.I. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)

This study is done to examine the impact of marketing communication tools on brand awareness in second hand automobile industry in Sri Lanka. It was identified that there is an increased usage of automobiles and most of ...
Impact of the Promotion Tools on the Brand Loyalty in Relevance to Anchor Newdale Flavoured Milk in the Context of Western Province,

Balakrishnan, G.P.; Ubayachandra, E.G. (Department of Marketing Management, University of Kelaniya, 2017)

In the present business environment, marketers are using different kinds of promotion tools to achieve the organizational communication goals. Companies spend millions of money on developing promotion tools but only very ...

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