International Conference on Advanced Marketing: Recent submissions

  • Extended Theory of Planned Behavior for Green Purchase Intention 
    Wei, Loh Shi; Chin, Thoo Ai (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    The rapid population growth with increased economic development and technological progress has provided more conveniences to human lives but also posed many challenges to the environment such as air pollution, climate ...
  • Unpacking the Relationship between Social Media Marketing Activities/Practices and Purchase Intention. Role of Perceived Brand Community Character, and E-Commerce Quality 
    Umair, Muhammad; Amin, Azeem; Imam, Hassan (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Brand communities are the power hub for companies. The consumer participates in online communities to get certain benefits. Companies create a brand, and online brand communities can help maintain long-term loyalty with ...
  • Green Practices Adoption Behavior in an Airline Industry: Does Perceived Sacrifice and Perceived Consumer Effectiveness Matter? 
    Wong, Lim Jin; Sia, Joseph Kee Ming; Ling, Tonny Heng Yew (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    This study attempts to investigate the influence of Theory of Planned Behavior (TPB) components on voluntary green practices adoption amongst airline passengers in Malaysia. Furthermore, this study aims to investigate the ...
  • Driving Forces of Purchase Intention through Instagram 
    Jesrina, Manimekalai Jambulingam; Xavier, Ann; Dorasamy, Magiswary (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    The purpose of the study is to understand the driving forces that motivate consumers to purchase products from the virtual store on Instagram among millennials. Instagram is one of the popular social media networks for ...
  • Consumer Perceptions and Experiences with Scan While You Shop: Insight and Reflections from UK Grocery Retail in a Covid-19 Context 
    Anna Wasicka, NCR; Johnson, Graham; Archibald, Jacqueline; Turner, Jason (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    The global pandemic has arguably impacted longer and had more far-reaching consequences than academics or practitioners had anticipated when Covid-19 was first reported in the media back in 2019 (Martin, et al., 2020; OECD, ...
  • Narrowly Exploring the Need and Approval of Cloud Kitchen 
    Lavanya, B Latha; Alwis, A Chamaru De (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    A cloud kitchen can be understood as a 'delivery-only restaurant' that does not have a physical space for dine-in. It depends entirely on the online platform where one can place an order online or a mobile app. Due to the ...
  • Building Relationship Quality and Brand Loyalty through Social Media Engagement in Higher Education Marketing 
    Lian, Song Bee (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    In the era where promoting a brand has become priority of every industry to flourish and strengthening the brand has become the critical success for long-term growth. The growing competitive environment in the higher ...
  • Social Media Advertising: How Effective Are You on Gen Y and Gen Z Consumers in Malaysia? 
    Mun, Brian Wong Kee; Yi, Chua Jia (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    The paper aims to assess the effectiveness of social media advertising on brand awareness, interest, desire, and action (AIDA) among Gen Y and Gen Z consumers in Malaysia. Ego involvement and brand popularity were incorporated ...
  • The Influence of CGIs for Customer Engagement by SME Restaurants in Malaysia 
    Lim, Joann (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    The emergence of the Internet and social media have a profound impact on Malaysian individuals and businesses alike. Statistics show that 75 percent of Malaysians are active social networking site users, who spends 8.5 ...
  • Personality on Internet Microcredit Consumption among Chinese Undergraduates 
    Lu, Han; Yang, Chia Yen (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Consumer credit has become a vital growth driver for China's consumer spending, contributing to overall retail sales of 32% in 2019, which has doubled from 15% in 2014. However, with the available borrowed money, it has ...
  • Impact of Pester Power and Cultural Factor on Parental Buying Decision 
    Danish, Tamoor; Amin, Azeem; Imam, Hassan (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Pester Power is an ability of children to persuade their parents to buy things by asking them constantly until they agree. Marketers adopt this unique concept to attract youngsters for selling their products particularly ...
  • Utilitarian and Hedonic Satisfaction as Drivers of Consumer Repurchasing Behavior: The Mediating Role of Overall Satisfaction 
    Ali, Mazher; Amin, Azeem (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Technological advancement and globalization blur the industrial and regional boundaries of the businesses, and many firms shift their businesses from the traditional style to ecommerce business to generate profits more ...
  • Factors Affecting Online Purchase Intention of Electronic Products 
    Chin, Thoo Ai; Kai, Liew Jing; Muharam, Farrah Merlinda (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Online shopping is very popular nowadays and characterized with convenience, fast and easy. It is so effortless to purchase on the internet since the information, price and reviews about the product can be reviewed on the ...
  • The Power of Stars: Celebrity Athlete Product Endorsement in Social Media 
    Jiang, Nan; Wei, Khong Kok; Ling, Gan Jen; Shasha, Teng; Xavier, Jesrina Ann (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Nowadays, star athletes are global brand personalities. The increased popularity of the professional sport has contributed to elevating exceptional athletes to international star status. At the same time, social commerce ...
  • Changing Consumer Behavior During Pandemic: Going Beyond Normal for Business Sustainability 
    Saxena, Sanjive (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    The pandemic has significantly transformed the means and mechanisms for carrying out business operations. For example, it has re-defined business models by forcing business units to embrace technology and attune their ...
  • Generation Z Shoppers Repurchase Intention towards Shopee Mobile Application 
    Boon, Lim Kah; Fern, Yeo Sook; Xin, Yeo Qiao; Ling, Tan Cheng (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    E-commerce is important because it can contribute to a country's economy while also providing numerous benefits to consumers. With the advent of e-commerce, consumers' purchasing habits have shifted from in-store purchases ...
  • A Comparative Study of Online Service Quality between Google Meet and Zoom App in Punjab 
    Sethi, Amit (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Business suffered greatly during the Covid 19 outbreak, and with physical meetings not possible, businesses had little choice but to turn to online video conferencing apps. Using the Gap Model, this study attempted to ...
  • Does Exclusion in Chatbot Encounter Affect Consumers' Intention to Adopt Chatbots? 
    Singh, Sarabjit Kaur Randhir (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    This study investigates consumers' digital service encounter with chatbots in terms of how it leads to a psychological state of exclusion which consequently affects consumers intention to adopt the chatbot and behaviour ...
  • Demographic and Social Influence Moderations of Airbnb Guests in Malaysia 
    Chor, Matthew Lim Eng; Arumugam, Prakash V.; Krishnan, Anbalagan (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    While there has been much development in the lodging market for Airbnb in Malaysia, the literature on the demographical segmentation and the impact of social influences remains understudied. Market research have shown that ...
  • The Effect of CSR on Brand Loyalty: The Mediating Role of Brand Trust 
    Min, Kong Hui (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    The rapid growth of Malaysia food and grocery retail industries have shown a significant concern for people, planet and earth. As the competitiveness of Malaysia food and grocery retail industries may influence consumer ...

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