ජනමාධ්‍ය සංදේශ පූර්ව ප්‍රසව කණ්ඩායම් කෙරෙහි බලපාන ආකාරය පිළිබඳ අධ්‍යයනය

Abstract

In consideration of current media trends in Sri Lanka, we find a number of forces based upon diverse agendas. Noisy, impatient, polluted and adverse media messages used by one media institution to supersede another have made adverse effects on receptors. Day by day these trends are on the rise and it is evident that such media messages have violated all media ethics. Persons engage in intra personal communications and such communications determine their physical and mental behavioral patterns. Adverse effects resulted by external factors may creatc unusual and arrogant behavioral patterns and emotions in a healthy person. Women in the prenatal stage too are open to such adverse media messages and such messages may create behavioral and mental complications In them. Accordingly, mass communication acts as the vehicles of human conscience. Central sensory system is significant for human existence likewise, media of mass communication is significant for the existence of human conscience. The problem is not in the biological system of the human body but in the symbolic mcdia culture. The result would be the conflict between attitudes deposited in the mind of pregnant women and the attitudes created by the media culture. The victim would be shocked as a result of this incomprehensible and unbearable situation. Such shocking experience would be quite decisive not only for the pregnant woman but also for her fetus. Furthermore, no analytical socio-psychological study has been conducted in this regard in the field of Mass Communication and Media Studies. On the surface this may be considered as a study with a medical approach. However, a rich communicative study cannot be expected through a medical approach. Accordingly, the prime objective of this research is to study the mental and behavioral effect of adverse/ polluted media messages on the target group of women in their prenatal/ ante-natal stage in the context of Media and Communication Studies.