Proceedings of Case Study Synopses (DBA Case Study Symposium-2017): Recent submissions

  • Developing a Market Leader Brand in Cable Market of Sri Lanka. 
    Munasinghe, M.A.L.A. (Proceedings of Case Study Synopses ,DBA Case Study Symposium-2017, University of Kelaniya, Sri Lanka., 2017)
    Main competitor acquired by the market leader brand and acquired Company developed better than the acquiring company in cable market Sri Lanka. Both companies catered to the same market segments adopting different marketing ...
  • Evolvement of a Strategic Journey: A journey of a poultry company toward a vision of a food conglomerate. 
    Rifkhan, A.H.R.M. (Proceedings of Case Study Synopses ,DBA Case Study Symposium-2017, University of Kelaniya, Sri Lanka., 2017)
    A’saffa Food SAOG’s journey gives a simple answer to never ending chicken or egg dilemma while requires a detailed explanation to answer its transformation from a poultry company to a vision of a food conglomerate. If ...
  • Succeeding on the pillars of failure – Successful repositioning of two and three-wheeler automotive appearance (convenience range) category by Trade Mines. 
    Srirajakulendra, A.P.I. (Proceedings of Case Study Synopses ,DBA Case Study Symposium-2017, University of Kelaniya, Sri Lanka., 2017)
    Trade Mines (pvt) Limited, acts as the sole agent for the import, distribution, promotions and sales of Waxpol automotive & industrial Lubricants, polishes and waxes in Sri Lanka. Incorporated in 2010, TM’s initial monthly ...
  • Game of changing perception: Providing unmet need of “Casual sufferer” 
    Punchibandara, M.M.T. (Proceedings of Case Study Synopses ,DBA Case Study Symposium-2017, University of Kelaniya, Sri Lanka., 2017)
    So many brands and companies are constantly reinvigorating their businesses and positioning them for growth. There is a constant need to innovate, reinvigorate, update, recalibrate, or just simply fend off the competition ...
  • Leaning through Macro Environmental Perspectives: case Issues of SAITM. 
    Pushpakumara, B.M.A. (Proceedings of Case Study Synopses ,DBA Case Study Symposium-2017, University of Kelaniya, Sri Lanka., 2017)
    Sri Lanka’s tertiary-level student population is quite mobile – in part because higher education in Sri Lanka has insufficient capacity to address student demand. This can be identified as problem. As solution, Sri Lanka’s ...
  • Strategic Alliances for Success: Story of IFS Japan. 
    Somathilake, C.D. (Proceedings of Case Study Synopses ,DBA Case Study Symposium-2017, University of Kelaniya, Sri Lanka., 2017)
    Seventeen years after the dawn of new millennium, IFS and NEC celebrated 19th Anniversary of their very successful journey. IFS was an ERP company founded in Linkoping, Sweden in 1983.IFS Applications was single, integrated ...
  • REDEFINING THE BOUNDRIES OF SUCCESS, A CASE STUDY ON MAS HOLDINGS, SRILANKA. 
    Disabandara, D.R. (Proceedings of Case Study Synopses ,DBA Case Study Symposium-2017, University of Kelaniya, Sri Lanka., 2017)
    A success Story “Redefining the boundaries of Success” on MAS Holdings, Sri Lanka, is to identify insights of the apparel industry in Sri Lanka, and to emphasize the Key factors which have contributed MAS Holdings to become ...
  • OCEAN TO PLATE; NAVIGATING THROUGH THE TURBULENT ENVIRONMENT. 
    Miranda, N.K. (Proceedings of Case Study Synopses ,DBA Case Study Symposium-2017, University of Kelaniya, Sri Lanka., 2017)
    Ceylon Fisheries Corporation (CFC) is a statutory government organization which is fully owned by the state & has its unitary status as the apex body of the fisheries industry under the purview of the Ministry of Fisheries ...
  • Review on Successful Entrepreneur: A Case Story on Green Marketing Application of DSI Samson International PLC. 
    Madhusanka, J.D.T. (Proceedings of Case Study Synopses ,DBA Case Study Symposium-2017, University of Kelaniya, Sri Lanka., 2017)
    Recently, concerns have been expressed by manufacturers and customers about the environmental impact of products. Manufacturing organizations have directed their attention towards environmentally friendly products and ...
  • Shaking a cold market with a hot flavor–Clogard entering the toothpaste market in Sri Lanka with Clove Oil. 
    Wimalana, K.W.N. (Proceedings of Case Study Synopses ,DBA Case Study Symposium-2017, University of Kelaniya, Sri Lanka., 2017)
    ‘Sunlight’, ‘Signal’, ‘Sunsilk’, ‘Vim’, ‘Lifebuoy’ and ‘Lux’ brands marketed by Unilever dominated the Sri Lankan market during the decade of 1980’s in home care and personal care sectors along with ‘Astra’ margarine, ...
  • A new Triple Helix. 
    Wijayanama, P.T. C. (Proceedings of Case Study Synopses ,DBA Case Study Symposium-2017, University of Kelaniya, Sri Lanka., 2017)
    A triple helix is not a new concept for a science student -It’s comprised of congruent geometrical helices along with the same axis differing by translation. A bio-science student may even relate this to the DNA structure. ...
  • Bogawantalawa Tea Estates Plc : Success Joint Venture Strategy with Dilmah. 
    Samarakoon, R.M. (Proceedings of Case Study Synopses ,DBA Case Study Symposium-2017, University of Kelaniya, Sri Lanka., 2017)
    BPL tea estates were started with the development of estate related bungalows in Sri Lankan context which was established with a related objective of enhancing and maximizing revenue and profits related to tea tourism under ...
  • Greening the “grey” &“Sustaining the way” 
    Hamangoda, D.R. (Proceedings of Case Study Synopses ,DBA Case Study Symposium-2017, University of Kelaniya, Sri Lanka., 2017)
    Insee Cement Lanka is a fully owned subsidiary of Siam City Cement Company, Thailand and it was called Holcim (Lanka) Ltd before it was acquired by Siam City Cement. Insee cement is the only integrated (go through the fully ...
  • Anatomy of Collective & Bargaining Process: A case study of mesh manufacturing organization in Sri Lanka. 
    Divakara, S. A. (Proceedings of Case Study Synopses ,DBA Case Study Symposium-2017, University of Kelaniya, Sri Lanka., 2017)
    Collective bargaining process has become a passion in today's context between employers and employee's trade unions on resolving employee’s related issues. Both parties do not willing to lose as both are strong in power. ...
  • INSPIRED TO GO BEYOND: A JOURNEY TO SUCCESS. 
    Tennakoon, S.D. (Proceedings of Case Study Synopses ,DBA Case Study Symposium-2017, University of Kelaniya, Sri Lanka., 2017)
    One of the key need for the economic and social development of a country is to fulfil its industrial and domestic power demand. Sri Lankan government anticipated the need at that time in 1970s and made plans to utilise ...
  • Combating War for Talent: Staff Retention Strategy of Industry Leader to Retaliate Against Challengers to Sustain Strategic Position. 
    Kannangara, P.D.C.T. (Proceedings of Case Study Synopses ,DBA Case Study Symposium-2017, University of Kelaniya, Sri Lanka., 2017)
    Sri Lanka Tourism industry is expected to grow by 22.3% year-on-year with the supporting external environment, according to SLDA** in-order to achieve 2.2 million tourist arrivals at the end of 2016 and 4 million tourist ...
  • “Standing tall amongthe pioneers of Business”. 
    Weeratunge, R.A.D.D. (Proceedings of Case Study Synopses ,DBA Case Study Symposium-2017, University of Kelaniya, Sri Lanka., 2017)
    Today, EB Creasy (EBC) is a diversified group of companies spanning a wide spectrum of activities ranging from import, export, manufacturing &distribution of FMCG products and freight forwarding to formulating and trading ...
  • Transformational Leadership &Innovation as a Spring Board to Traditional Tea Industry: Success Story of Lumbini Tea. 
    Liyanage, P.W. (Proceedings of Case Study Synopses ,DBA Case Study Symposium-2017, University of Kelaniya, Sri Lanka., 2017)
    Sri Lanka as the gateway to South Asia and with its strategic location along the silk road, famous for its gems, spices, tea, cricket & beauty attracted foreign invaders for centuries. The first tea field was planted in ...
  • Case story on leadership transformation & Patterning Organizational performance of Harischandra Mills PLC. 
    Wijayasinghe, C. (Proceedings of Case Study Synopses ,DBA Case Study Symposium-2017, University of Kelaniya, Sri Lanka., 2017)
    The authorized and published papers revealed that the persistence of family businesses is controversial in future. There is empirical evidence to prove the fact that only 30% of family businesses span to the second generation ...
  • What makes you to be your own boss?. 
    Gangodawilage, D. (Proceedings of Case Study Synopses ,DBA Case Study Symposium-2017, University of Kelaniya, Sri Lanka., 2017)
    Entrepreneurship, as a subject and as a career has drawn attention from different segments of people around the world. Consequently, today, entrepreneurship has become a discipline by itself. One of the important aspects ...

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