Abstract:
Recreation provides different benefit. To take expected recreational benefit people take move
for recreation places. From this the visitors expect more escape because it causes mind therapy.
The green concept of the natural environment most people loyal to the green spaces in the parks
for their recreation. Walking around the green walkways in the gardens, the various green
features offer the benefit people as well as the most attractive people. Therefore, this research
explores How escape as a benefit of recreation consumption impact on repurchasing intention.
It identify the relationship in between escape benefit in botanical garden and repurchasing
intention. The literature review of this research identified, escape as a recreation benefit,
repurchasing intention, marketing strategies. Objective was derived to guide the entire
research: To identify the way that escape as a benefit of recreation consumption impact on
repurchasing intention. In order to achieve the research objective content analysis, SPSS and
SEM (structure equation model) and were used. The mixed method (quantitative & qualitative)
was used to analyse the data. The analysis of this research revealed the relationship between
escape benefit and repurchasing intention and how demographic factors impact on escape and
how it affects for repurchasing intention. The paper concludes with suggestion for further
research. Accordingly Effect of the repurchasing intention strongly defer according to the
motivation through escape. But there is no significant deference in terms of experience,
expectation, satisfaction, loyalty. Accordingly this research suggests that further How do
experience, expectation, satisfaction, loyalty influence the impact of repurchasing intention on
escape.
