Senanayake, R.M.C.A.; Ramanayaka, A.R.N.D.; Sbeykoon, A.M.S.J.P.
(Reviewing International Encounters 2018,The Research Center for Social Sciences (RCSS), University of Kelaniya, Sri Lanka, 2018)
Cricket fans have a doubt when they sit in front of the TV to watch the game .It is about what actually are they watching either match or TV Commercials (TVC .)Therefore, this study was mainly focused to find the impact ...