Abstract:
The paper identifies the existing promotional avenues for university librarians in Sri Lanka, the basic requirements
needed for these avenues, the obstacles and obstacle mitigating strategies. The research design of the study comprised of
three steps, viz., literature analysis, survey based on telephonic interviews, and finally, the opinion modeling. It was found
that the major problems that hinder career advancement prospects among librarians are a combination of professional duties
with research and publication requirements, inadequate opportunities to reach the rank of librarian and lack of higher
educational qualification requirements.