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Recent submissions

ICBI 2020: Recent submissions

Now showing items 61-80 of 101

Application of Artificial Intelligence in Marketing Mix: A Conceptual Review

Nanayakkara, N. W. O. K. D. S. P. (Faculty of Commerce and Management Studies University of Kelaniya, Sri Lanka, 2020)

Integration of technology into the business context is one of the centuries old marvel, where the difference is defined in terms of innovations and processes improvements. In recent years, Artificial Intelligence (AI) has ...
The Impact of Social Media Marketing on Purchase Intention of Connected Consumers: A Study Based on Natural Ingredient-Based Personal Care Products

Subasinghe, U.; Weerasiri, R. A. S. (Faculty of Commerce and Management Studies University of Kelaniya, Sri Lanka, 2020)

Personal Care has become a daily ritual for most individual’s world-over. With this widespread flair towards personal grooming, the search for natural remedies and natural ingredient-based products for personal care has ...
Social Media Marketing: A Literature review on Consumer Products

Siriwardana, A. (Faculty of Commerce and Management Studies University of Kelaniya, Sri Lanka, 2020)

Social media is used by billions of people around the world and has fast become one of the defining technologies of our time. Social media allows people to freely interact with others and offers multiple ways for marketers ...
Impact of Social Media Advertising on Consumer Buying Behavior: With Special Reference to Fast Fashion Industry

Bandara, D. M. D. (Department of Social Statisctics, University of Kelaniya, Sri Lanka, 2020)

Social media advertising has become the cornerstone of the most effective fashion brands’ marketing strategy in recent years. Since the boom of social media, most of the fashion retailers have started to recognize the ...
Brand Romance; An Upright Predictor of Brand Loyalty in Mobile Phone Market, based on University Academics in Sri Lanka

Bandara, K. B. U. T. K (Faculty of Commerce and Management Studies University of Kelaniya, Sri Lanka, 2020)

Today, the fast-growing mobile phone industry necessitates marketers to develop strong customer-brand relationships in order to maintain a loyal customer base and prevent them from switching to other competitive brands in ...
A Conceptual Review on Motivations of Consumers towards Co- Creation related to New Product Development

Guruge, M. C. B (Faculty of Commerce and Management Studies University of Kelaniya, Sri Lanka, 2020)

Active consumer engagement in the new product development stage has gained the spotlight due its ability to drill down the consumers’ needs and design market offerings, which satisfy the consumers. Hence, the consumer’s ...
Evaluation of factors when selecting an Internet Service Provider: Special Reference to Gampola Area

Madushanka, D. M. T.; Wijekumara, J. M. N.; Kuruppu, K. A. T. D. T.; Sugathapala, S. P. A. A. M. (Faculty of Commerce and Management Studies University of Kelaniya, Sri Lanka, 2020)

The researchers’ attempt was to investigate the factors affecting the customer’s intention when selecting a particular Internet Service Provider (ISP) in the Gampola area. The researcher selected the Gampola area because ...
The Impact of Brand Equity on Customer Brand Preference & Purchase Intention: With Special Reference to Automobile Industry in Sri Lanka

Silva, A. R. N.; Fernando, P. M. P. (Faculty of Commerce and Management Studies University of Kelaniya, Sri Lanka, 2020)

Automobile industry in Sri Lanka has experienced a rapid growth during the last two decades earning a strong market position as a major commercial activity. Due to the high competition, players of the industry, comprised ...
Impact of Training and Development on Employee Satisfaction and Commitment of Sewing Machine Operators at ABC Company

Rathnayake, M. R. M. C. J. K.; Fernando, T. S. S. (Faculty of Commerce and Management Studies University of Kelaniya, Sri Lanka, 2020)

Training and Development is an essential supporting function for any business and it helps to make positive contributions to the company, employees, and society. Some companies maintain a separate department for Training ...
The Effect of Supportive Work Environment on Employee Commitment- Mediating Role of Employee Engagement in Apparel Industry in Sri Lanka

Jayasinghe, W. G. N. M.; Thavakumar, D. (Faculty of Commerce and Management Studies University of Kelaniya, Sri Lanka, 2020)

Supportive work environment develops an atmosphere to attract and retain a talented and motivated workforce to an organization. It further improves the commitment and dedication of employees towards more work. As a key ...
Employees of different generations and their motivations: Do they differ?

Wijethunga, S. N.; Razik, R. (Faculty of Commerce and Management Studies University of Kelaniya, Sri Lanka, 2020)

Managing employees across different generations is not only a hot research topic, but also a challenge faced by contemporary business organizations in any industry. Generally, it is believed that managing employees across ...
Nexus between Work Stress and Employee Turnover Intention: Study of Non-Managerial Female Employees in Apparel Industry of Sri Lanka

Lakshani, K. M. G. S; Weerasinghe, T. D. (Faculty of Commerce and Management Studies University of Kelaniya, Sri Lanka, 2020)

Current study examines the nexus between work stress and turnover intention of non- managerial female employees in the apparel industry of Sri Lanka to bridge the lacuna in the up-to-date body of knowledge with more precise ...
Effect of Road Traffic Congestion on Stress at Work: Evidence from the Employees Working in Metropolitan Areas of Colombo, Sri Lanka

Weerasinghe, T. D.; Karunarathna, D. I. M.; Subashini, B. L. C. (Faculty of Commerce and Management Studies University of Kelaniya, Sri Lanka, 2020)

Though the conventional concept of ‘work stress’, its causes and consequences have been adequately discussed in the extant literature, a very little attention has been given to study the ‘stress at work’; especially, the ...
Affective Commitment: The Role of Work-life Balance and Organizational Pride (with special reference to XYZ Glove Manufacturing Company in Sri Lanka) 25

Nadeeshani, M. H. C. S.; Nishanthi, H. M. (Faculty of Commerce and Management Studies University of Kelaniya, Sri Lanka, 2020)

For any organization, ensuring the employment of a committed work force is detrimental for their future success. Of which creating an affectively committed employee is even harder. Even though many determinants of affective ...
Individual Factors of Employee Engagement in Organizational Performance

Rajapaksha, R. A. S.; Tilakasiri, K. K. (Faculty of Commerce and Management Studies University of Kelaniya, Sri Lanka, 2020)

An organization’s success and profitability depend upon the performance of its employees. Business leaders know that a high-performing workforce is essential for the achievement of strategic business goals. The objective ...
Organizational Commitment: A Survey of Sri Lankan Academia

Sewwandi, D. K. (Faculty of Commerce and Management Studies University of Kelaniya, Sri Lanka, 2020)

University academics are the “Jewel” of higher education sector in any country. Quality of the graduate and the recognition universities hold locally and internationally significantly reflect the commitment of academic ...
Factors Affecting the Job Dissatisfaction of Junior Female Academics at University of Sri Jayewardenepura, Sri Lanka: With Special Reference to the Faculty of Management Studies and Commerce and The Faculty of Humanities and Social Sciences

Sellahewa, W. N. (Faculty of Commerce and Management Studies University of Kelaniya, Sri Lanka, 2020)

‘Education’ is an extremely important component in the life of all human beings. At present, the major role of distributing education is been played by educational institutions. Universities can be regarded as the apex of ...
Impact of Workplace Spirituality on Organizational Citizenship Behavior: A Comparative Study of Public and Private Sector Banking Employees in Sri Lanka

Bartholomeusz, R. A.; Edirisooriya, W. A. (Faculty of Commerce and Management Studies University of Kelaniya, Sri Lanka, 2020)

Banks prefer to have individuals who possess extraordinary talents who are not only hard workers but also who can go beyond the minimum expectations of the company by demonstrating Organizational Citizenship Behaviors ...
The Impact of Big Five Personality Factors on Employees’ Career Success: Evidence from a Leading Apparel Firm, in Sri Lanka

Kariyawasam, J. D.; Welmilla, I. (Faculty of Commerce and Management Studies University of Kelaniya, Sri Lanka, 2020)

Every employee wants to have a highly successful career that they enjoy, which provides them with the lifestyle they desire. Compared to many others, most employees are more concerned about their career success in the ...
A Review on Holistic Leadership and Knowledge Creation in Corporate Entrepreneurial Research

Niranga, W. A. M. (Faculty of Commerce and Management Studies University of Kelaniya, Sri Lanka, 2020)

Research on corporate entrepreneurship supports the notion that different leadership styles and behaviours of the corporate management may be the predictors for the emergence of more favorable entrepreneurial practices in ...

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