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Recent submissions

ICAM-2021: Recent submissions

Now showing items 181-200 of 457

Influences of Consumers' Patronage Behavior towards Petrol Stations among Gender

Tze, Hong Kay; Naim, Norbaizura Mohd; Leng, Kimberley Khoo Kim (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)

The purpose of this study is to discover the distinct effect of gender on location, perceived value, service quality, site appearance, reward and loyalty and fuel addictive on petrol station patronage behavior in Malaysia. ...
Impact of Real-Time Social Media Content Marketing on Emotional Brand Attachment with Special Reference of Sri Lanka Food and Beverage Industry

Pathirage, Devika; DK, Thilina (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)

At present, moment marketing campaigns are considered one the most attractive methods to effectively approach the target consumer in the industry of food and beverages. Today, everyone is connected with the internet, and ...
Corona Marketing Challenges and Innovative Strategies for Resilience (Study, Adaptation and Implementation of a Global Model)

Lotfi, Fateme; Kebria, Hamed Fazeli (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)

The Covid-19 Crisis has affected significant segments of the market and businesses. Marketing, customer retention and business resilience are significant areas of crisis management efforts. Resilient economies in an epidemic ...
Psychological Distance and Online Purchasing Intention towards Big Ticket Electronics: A Mediating Effect of Trust Formulation and Moderating Effect of Perceived Risk

P. I. S., Aroshan; Medis, Ajith (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)

With the aggressive penetration of the internet , in the 90's decade many believed that it will spur a super highway for an aggressive growth in e-commerce. However, two decades later e-commerce still struggles to capture ...
Impact of Multi Sensory Appeals of Personal Care Brands on Brand Evangelism

Ranasinghe, D.K.; Dissanayake, D.M.R. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)

The behaviour of consumers in modern context has undergone a significant change where consumers have become more sensitive towards sensory appeals embedded with product brands. Consumers have become more conscious on what ...
Marketing Strategies and Customer Satisfaction: A Study on The Institute of Higher Learning in Johor

Rui, Sook-Fun Fong; Loh, Ying; Choi, Sang-Long (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)

The future of education industry is dependent on the university's ability to develop an effective marketing strategies, especially during the Covid-19 pandemic. Marketing strategies are the plans that enables the university ...
Mobile Users Information Privacy Concern in Malaysia: Extended Ducoffe Advertising Value Model

Shan, Lom Hui; Chin, Thoo Ai; Yeik, Koay Kian; Sin, Tiong Jia (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)

Short message service (SMS) advertisement has emerged as one of the fastest growing advertising mediums in Malaysia. This has prompted the banking industry to use SMS for advertisements to conveniently and effectively ...
Green Advertising Appeals of Social Media Platforms on Green Purchasing Intention

Kulasekara, Shalini; Gayathree, Poornima K.; Bandara, B.S.S.U. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)

Advertising via social media platforms becoming popular recently due to vast increase of social media users. Social media users are daily exposed to variety of advertisements and this research explores how advertising ...
The Impact of Hedonic Value, Utilitarian Value and Trust towards Online Shopping Behaviour of Dietary Supplements among Females in Kuala Lumpur

Halim, Puteri Farah Qistina Binti A; Kularajasingam, Janitha; Singh, Jugindar Singh Kartar; Subramaniam, Anusuiya (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)

Dietary supplements often known as the product that is manufactured to supplement and equipped one's diet. The dietary supplements are considered as the important additional food consumption for people nowadays especially ...
Emotional-Philanthropy Based Marketing Strategy: Companies Contributing to Combat Covid-19

Saini, Swati (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)

Philanthropy can be used as an emotional tool to attract individuals towards an organization. The research aims at analyzing the philanthropy done by huge players (companies) during COVID-19 and the philanthropy-based ...
The Influence of Social Media Marketing towards Online Purchase Intention of Fashion Apparel during Pandemic

Yaacob, Aqilah; Ling, Gan Jen; Yusuf, Shamsuddin (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)

According to the Department of Statistics Malaysia, the percentage of households having access to Internet has increased to 91.7% in 2020 from 90.1% in 2019 and is projected to grow each year. As of January 2021, about 86% ...
Exploring Tourist Behavior Intention in Virtual Reality Mosque Tourism Using an Extended Stimulus-Organism-Response Model

Sawari, Siti Salwa MD; Hussin, , Siti Rahayu; Rahman, Nur Hidayah Abd (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)

Virtual Reality is being developed as a part of smart tourism to provide information about destinations and attractions while showing its potential to become a new tourism service. Although virtual reality (VR) is an ...
The Effect of Social Media Marketing Activity towards Online Shopping Behaviour among Primary School Teachers in Klang Valley

Yi, Goh Jing; Kularajasingam, anitha J; Subramaniam, Anusuiya; Singh, Jugindar Singh Kartar (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)

Social media allows internet users to communicate in the virtual environment. Potential customers around the world can communicate directly to the brand representative or their friends. Furthermore, in regards to the ...
Government Expenditure and Consumer Behavior in an Economy

Randhir, Rajendra; Verma, M. N. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)

The relationship between government expenditure and consumer behavior has been extensively studied in economics and has a rich literature available to peruse. However, the main ideation of these hitherto conducted studies ...
Brand Page Commitment in Creating Green Purchasing Intention of Sri Lankan Young Consumers

Ekanayake, Gimhani; Gayathree, Poornima K. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)

Organisations which use social media platforms to market products and services are increasing than ever before. The brand pages of companies comprise of larger fan base and engagement of fans with the content posted on the ...
The Impact of Socialization Process and Individual Personality of Female SNS Users on Purchase Intention among University Students in Malaysia

Ali, Azrin; Sulaiman, Rahizah (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)

Among the famous past times of the current generation are to shop and spend hours browsing online while dreaming of things to buy. Aggravated by the lockdowns imposed caused by the Covid-19 pandemic, university students ...
Marketing Mix Strategies to Increase Purchase Intention of a Plumbing and Maintenance Service Provider

Chin, Thoo Ai; Azman, Muhammad Faiz Bin; Mas'Od, Adaviah; Zakuan, Norhayati (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)

Now, the service industry has impacted by the Covid-19 pandemic with low purchase intention. Company A is sole proprietorship company that provides a service in all aspects of plumbing and installation of pipes. The company's ...
Designing Social Media Brand Communication Strategies to Enhance Brand Equity of an Electronic Components Retailer

Chin, Thoo Ai; Syapri, Fitri Nurliza; Sulaiman, Zuraidah; Shan, Lom Hui (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)

Social media is booming massively, and it has become part of billions of people's daily live around the world. Hence, many firm use social media platform to reach out to bigger audience and increase brand equity. In Malaysia, ...
Social Media Marketing Strategies to Increase Purchase Intention of a Kindergarten

Chin, Thoo Ai; Chin, Goh Hui; Mas'Od, Adaviah; Sulaiman, Zuraidah (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)

Businesses nowadays are facing competitive dynamics. Thus, digital technology or digitalization is an integral part to increase businesses' online presence. Due to the Covid19 pandemics, the kindergarten is facing the ...
The Implementation of Social Media Interaction toward Brand Awareness and Brand Image for a Pastry Shop

Chin, Thoo Ai; Ying, Yap Kai; Pheng, Hang See; Sulaiman, Zuraidah (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)

Covid-19 has wide-ranging effects on e-commerce, technology, business travel and the economy, and has forced the country to close retail stores. Through the pandemic, the usage of online retail applications and e-commerce ...

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