ICAM-2021: Recent submissions

  • Khademisharifabad, Shila; Parsaee, Mehrdad (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    International marketing activities are commonly referred to as multinational marketing, global marketing, or international marketing. There has been a global economy emerging in recent decades. A growing number of businesses ...
  • Setiawan, Keane Putra; Kamsin, ntan Farahana I (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Nowadays, technology has become an essential part of human lives. Without the presence of technology, it can be argued that the human civilization will not be where it is now. Among the technologies, one of them was internet. ...
  • Shami, Maryam (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    In late December 2019, an unknown pneumonia was identified in Wuhan, China, which a few days later introduced the novel coronavirus as the cause of this unexplained pneumonia. It spread rapidly, resulting in a global ...
  • Bodhi, Rahul (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    The "technological explosion" of social media has brought the substantial development of "new information and communication technologies (ICT), leveraging innovation in the workplace settings and organizations' competitiveness" ...
  • Buba, Abba Kyari; Ibrahim, Othman Bin (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Due to concerns about environmental sustainability, electronic waste has become a significant global issue. The Information Technology (IT) industry is significantly affected on the environment, as its growth of utilization ...
  • Bikoro, Doriane Micaela Andeme; Wamba, Samuel Fosso; Etoua, Remy Magloire (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    The consumption of poultry meat is becoming more regular in our society. Containing a low amount of cholesterol, energy and a high amount of protein, poultry farming is an essential activity in the food industry of the ...
  • Khaled, Moslehuddin Chowdhury (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Most of the words around, are negative in tone when it comes to discussing the impact of the pandemic on education. It is quite predictable because education sector is the single largest sector facing the most of the lock ...
  • Kaurm, Jasminder; Hussain, Ibiwani; Suki, Nadiah; Turner, Jason; Chek, Lim Hau; Nazri, Ahmad; Wern, Wong Huey (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Online and distance learning were traditionally delivered for students seeking flexibility while pursuing academic or professional qualifications. In Malaysia, a handful of higher education providers offered this mode of ...
  • Rethinasamy, Souba; Ohkubo, Tatsuhiro (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    The intense advancement in globalization in the past two decades has prompted the need for internationalization of higher education. Institutions of higher learning have realigned their approaches to include initiatives ...
  • Omarali, Pengiran Shaiffadzillah Pengiran (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Augmented Reality was first declared in 1998 as a new education paradigm that links true reality with virtual reality, and has since evolved alongside other emerging technologies eventually finding its own empowering niche ...
  • San, Annie Ng Cheng; Yee, Choy Johnn; Seng, Wong Tai; Hussain, Norhusnaida Binti Che (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Impacted by the Coronavirus pandemic, the world is experiencing unprecedented challenges and every industry is rapidly adjusting to the situation including the higher education institutions (HEIs). To remain relevant, HEIs ...
  • Srivastava, Praveen; Srivastava, Shelly (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Education in India, whether primary or higher has largely been conducted with physical contact, classroom set-up, and in off-line mode. Learning with the use of Information and Communication Technology (ICT), though has ...
  • Amatong, Abel Jhon; Asentista, Hepzibahjoy; Diasnes, Cheri Mae; Erispe, Kym Darryl; Malintad, Kenna; Paderog, Hannah Grace; Pangolima, Yrrah Fathema; Toledo, Kylne Aezl; Turtal, Lou Felix; Faller, Erwin M. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    A virtual simulation, MyDispense, developed by the Faculty of Pharmacy and Pharmaceutical Sciences at Monash University, aims to give experience to learners to practice their learnings and skills without harm. The objective ...
  • Ahmad, Nur Zulaikha Binti Mohamed Aziyen; Shminan, Sofian Bin (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Every country in this world including Malaysia had implemented a lockdown phase for a long period to break the deadly virus chain. Many shopping complexes and factories had suffered a huge amount of loss because they were ...
  • Perera, Maddumage Poornima Lankani; Yatigammana, Kaushalya (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Due to the pandemic of new coronavirus, which has changed to online education,many universities and colleges have globally prohibited teaching in the classroom. Theongoing cross-sectional study is examining the impact of ...
  • Lan, Ma; Sharif, Saeed Pahlevan; Ray, Arghya; Wei, Khong Kok (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Paid massive open online courses (MOOCs), which dominants most commercial MOOC platforms, contribute largely to the sustainable development of quality distance education in supporting personal development, professional ...
  • Suki, Nadiah; Kovilpillai, Jonathan Jeevan Strinivas; Gadapa, Sireesha Prathi (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    When the Covid-19 pandemic hit, higher education institutions have had to adapt to online and digital learning (ODL) and carried on. The classroom teaching experience which was familiar to lecturers and students alike was ...
  • Arunasalam, Arual Dewi P. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Digital technologies are transforming education and dramatically increasing access that students have to global education, besides overcoming many limitations especially to students who are disadvantaged by traditional ...
  • Kamali, Mahsa; Bagheri-Nesami, Masoumeh; World Federation of Acupuncture-Moxibustion Societies (Wfas) (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Online learning is growing and especially in the age of COVID-19 pandemic considered as the main method of learning. Self-regulation has an important role in learning process and outcomes. Some researchers believed that ...
  • Kannangara, Dinuka; Yatigammana, Kaushalya; Wijayarathna, Gamini (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Technologies brought in tools and techniques into education, resulting in the development of new concepts such as E-Learning. E-Learning is a broad term that refers to distance education or distance learning via technology. ...

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