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Brand Association, Brand Awareness, Perceived Quality, Purchase Intention (1)
Brand Avoidance, Brand Crisis, Brand Love, Telecommunication Service Providers (1)
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Brand Awareness, Brand Equity, Consumer-Based Brand Equity, Firm- Generated Content, Perceived Quality, Social Media Brand Communication, UserGenerated Content (1)
Brand Awareness, Brand Loyalty, Brand Trust, Mediation, Perceived Quality (1)
Brand Citizenship Behavior, Corporate Brand Identity, Fashion Retail, Store Loyalty (1)
Brand Credibility, Brand Image, Brand Loyalty, Customers Satisfaction, Perceived Value, Purchase Intention in Luxury Brand Goods, Social Influence (1)
Brand Equity, Consumers' Engagement, Purchase Intention, Social Media Marketing Efforts, Telecommunication (1)
Brand Evangelism, Brand Love, Personal Care Brands, Sensory Appeals (1)
Brand Familiarity, Extrinsic Attributes, Perceived Quality, Perceived Risk (1)

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