Citation:Mohamad, Ahmad Razif, Vinayan, Gowrie,Macintosh, Robert & Nauman, Shazia (2021) Building a Technology Transfer Community in Malaysia :Business Law, and Management (BLM2): International Conference on Advanced Marketing (ICAM4) An International Joint e-Conference-2021 Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka.Pag.109
Date:2021
Abstract:
While there is a prevailing rich body of studies on the technology transfer ecosystem and different models (i.e. Triple Helix and Quadruple Helix) that supports the commercialisation process, but what is essential is the outcome and output of the commercialised products that is being measured. In the Malaysian context, the commercialisation output from the public university has not been successful for the past five years. Many literature has explored the pain points, different perspective of stakeholders and different models for solutions. The objective of the paper is to explore the birth of the technology transfer community which existed in the liminal space. Drawing from the Quadruple Helix Model, which represents different stakeholders and becomes the building blocks of the technology transfer community. Preliminary literature review indicates that there is no known research that explores technology transfer community as a whole. This research hopes to provide an alternative solution on how the stakeholders can work better to increase the rate of commercialization of Malaysian products from public universities.