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Recent submissions

ICBI 2021: Recent submissions

Now showing items 61-80 of 128

Participatory Decision Making and Organizational Citizenship Behavior of Teachers in Public Schools in Sri Lanka with the Mediation Role of Empowerment

Dilini, N.I.; Thisera, T.J.R. (Faculty of Commerce and Management Studies, University of Kelaniya, 2021)

The present study examines the impact of teachers' participation in decision making (i.e., technical domain and managerial domain) on their organizational citizenship behavior and the mediating effect of the empowerment ...
Impact of Transformational Leadership on Organizational Commitment: Evidence from Apparel Industries in Sri Lanka

Gamage, A.S. (Faculty of Commerce and Management Studies, University of Kelaniya, 2021)

For a firm to reap a sustained competitive advantage in the market, highly committed individuals are needed. Organizational commitment is one of the salient factors to augment business performance. The past literature ...
Identification of the Factor Structure Affecting Work from Home during COVID-19 Outbreak in Sri Lankan Context

Liyanage, P.M.T.S.K.; Ekanayake, E.A. (Faculty of Commerce and Management Studies, University of Kelaniya, 2021)

Organizations have been paying more attention to offer their employees the option to work from home for years due to various reasons and working from home alternative has gained importance during COVID-19 pandemic as many ...
Impact of In-Store Atmosphere and Personal Factors on Consumer Impulse Buying Behavior in Supermarket

Gooneratne, D.W.A.; Wimalasiri, R.K.H.S. (Faculty of Commerce and Management Studies, University of Kelaniya, 2021)

The supermarket industry is one of the most dynamic and fastest-growing industries in Sri Lanka. Given the current intense competition in the industry driven by homogenous merchandise, retailers often focus on in-store ...
Impact of Sales Promotions Tools on Consumer Buying Intention for Personal Care Products: Empirical Evidence from Western Province, Sri Lanka

Munasinghe, N.R.; Abeysekera, R. (Faculty of Commerce and Management Studies, University of Kelaniya, 2021)

The personal care products market has been rapidly increasing and fierce rivalry can be seen among businesses firms and their products. Sales promotions are important elements in the marketing strategy to promote and thrive ...
A Critical Analysis of Online Consumer Buying Behavior of Cosmetics Products in Sri Lanka

Savinda, K.W.K.; Wedasinghe, N. (Faculty of Commerce and Management Studies, University of Kelaniya, 2021)

Consumer behavior is dynamic and differed from one product to another due to dissimilarities in the Social, Cultural, Psychological and Personal factors. Cosmetics are one of the essential products in Sri Lanka which the ...
Study on Customer Usage of Green Banking Initiatives: Evidence from a Private Sector Commercial Bank in Sri Lanka

Dissanayake, D.M.I.; Sumanasekara, K.P. (Faculty of Commerce and Management Studies, University of Kelaniya, 2021)

Today, the world economy is facing a massive challenge in solving environmental problems and their impact on daily business. Banks are introducing green banking services over the recent years in Sri Lanka. However, not ...
Virtual Reality (VR) for Experiential Marketing in Sri Lankan Hospitality Industry

Muwandeniya, K.C.B.; Eranda, B.A.N. (Faculty of Commerce and Management Studies, University of Kelaniya, 2021)

The notion of experiential marketing has been accelerated in the recent past since customers are increasingly focusing on emotions and experience more than the functional features of products and services. This phenomenon ...
Exploring the Effectiveness of Celebrity Endorsement on Sri Lankan Fashion Industry

Hewage, V.H.; Ranaweera, H.R.A.T. (Faculty of Commerce and Management Studies, University of Kelaniya, 2021)

Celebrity Endorsement (CE) strategy can be an effective competitive measure to differentiate a firm’s products from that of its competitors. However, there is a serious lack of prior research on assessing the effectiveness ...
Impact of Celebrity Endorsement on Customer Purchase Intention with Relation to the Television Commercial

Kasunthika, R.K. (Faculty of Commerce and Management Studies, University of Kelaniya, 2021)

Celebrity endorsers mean who engage to communicate appropriate message for receivers. Most of the time celebrity endorsers use to appeal the customers. For these advertisements, can be used more attractive, famous, and ...
Perceived Service Quality Gap in Eco-hotels in Sri Lanka

Tissera, W.D.M.; De Silva, S.K.D.U. (Faculty of Commerce and Management Studies, University of Kelaniya, 2021)

Eco-hotels are constantly challenged with elevating service quality to ensure customer satisfaction to remain sustainable. In Sri Lankan context, reviews by eco-tourists indicate discontent. Since the customer expectation ...
Service Quality Dimensions and Inbound Tourists' Shopping Satisfaction in Sri Lanka

Dassanayake, D.M.C.; Jayasinghe, J.A.P.M. (Faculty of Commerce and Management Studies, University of Kelaniya, 2021)

Shopping is one of the most significant and popular tourist activities. Travellers are looking to buy various items at destinations for consumption and use and as souvenirs of their trips. Tourist shopping activities are ...
Potentials of Promoting Motorhome Tourism among Domestic Tourists in Sri Lanka

Perera, L.A.P.C.; Bopage, Y.W. (Faculty of Commerce and Management Studies, University of Kelaniya, 2021)

Motorhome niche expand worldwide, with collaboration of the tourism industry. Motorhome is a blooming concept in Sri Lanka among eight motorhomes parks around the island, like Wilpattu, Dambulla, Passikudha, Kandy, Nuwara ...
Romance the Past: Identifying the Impact of Nostalgic Experiences on Revisit Intention of Domestic Tourists (Special Reference to Nuwara Eliya, Sri Lanka)

Perera, L.A.P.C.; Dilshani, J.L.S. (Faculty of Commerce and Management Studies, University of Kelaniya, 2021)

Nostalgia is a past memory, a type of dream about the past or past experiences that have direct connection to the present travel decisions. Nostalgic Tourism is a particular type of authentic travel which focuses on a time ...
Impacts of COVID-19 on the Destination Management: Case of Ella, Sri Lanka.

Pathirana, M.T .; Herath, H.M.R.P.; Scott, N.; Gardiner, S. (Faculty of Commerce and Management Studies, University of Kelaniya, 2021)

The aim of this paper is to explore the impact of COVID-19 in Ella Sri Lanka as one of the growing tourist destinations with the involvement of the informal sector. Travel restrictions for more than 12 months considered ...
Determinants of International Tourism Demand in Sri Lanka

Mayoshi, R.M.M. (Faculty of Commerce and Management Studies, University of Kelaniya, 2021)

The Sri Lankan tourism industry has been challenged by various factors. This paper estimates the determinants of international tourism demand in Sri Lanka based on key macroeconomic factors like GDP per capita, trade ...
Impact of COVID–19 Pandemic on Business Sustainability in the Apparel Industry of Sri Lanka

Karunaratna, D.S.M.; Ariyaratne, W.H.G.; Hettiarachchi, L.M.; Perera, G.S.K.; Rajapakshe, W.; Shamila, P. (Faculty of Commerce and Management Studies, University of Kelaniya, 2021)

During the COVID-19 crisis, the apparel industry faces many challenges, including rising costs and workplace environment changes. Therefore, cost reduction becomes a top priority, and workplace environment changes impact ...
Perceived Effectiveness of Current Tax Compliance after the COVID-19 Pandemic

Dissanayake, N.; Kirchler, E. (Faculty of Commerce and Management Studies, University of Kelaniya, 2021)

Managing tax compliance during the pandemic and assuring compliance when COVID-19 is under control is challenging for governments. This qualitative and descriptive study explores the perceived effectiveness of current tax ...
Applying Six Sigma Methodology for Process Improvement in Apparel Sewing Process: With Special Reference to ABC Apparel Company

Gunawardana, I.P.A.B.; Perera, R.A.S.A.; Amarasena, T.S.M. (Faculty of Commerce and Management Studies, University of Kelaniya, 2021)

Six Sigma is a project-driven approach to improve the process by eliminating the defects, delays in the system. Modern organizations adopt the Six Sigma methodology to improve their processes in order to eliminate the ...
Role of Outsourcing and Collaboration in Ensuring Supply Chain Resilience of Sri Lankan SMEs during COVID-19 Outbreak

Manathunge, K.A.D.N.; Samaraweera, V.A.; Withanage, W.J.H.; Karunarathna, W.A.S.N.; Weligodapola, M.; Madhavika, W.D.N. (Faculty of Commerce and Management Studies, University of Kelaniya, 2021)

The global spread of the novel coronavirus has had a devastating impact on supply chains around the world. Thus, the core notion of supply chain resilience is of increasing interest to organizations. This is especially ...

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