Abstract:
The current study was aim to identify the barriers and challenges face by sports
entrepreneurs in Sri Lanka. Qualitative research approach has employed to understand barriers
and challengers of sport entrepreneurs in Sri Lanka. Primary source of data have used for the
study and semi-structured interview has applied to collecting data from selected sample. Thus,
secondary source of data has gathered from relevant research articles, textbook, websites and
other related academic work for develop the conceptual framework. The study has used
purposive and snowball sampling methods to collect data from population. The qualitative data
has analyzed by using thematic analysis techniques. The results have revealed that 10 major
barriers and challengers, which face by Sri Lankan sport entrepreneurs such as Capital,
Politics, Business Environment, Business Knowledge, Weather, Public Relations, Time
Management, Personal Responsibilities, Employees, and Consumers. As a managerial
perspective, current results will useful to practitioners, government and policy makers for
preparing new rule and policies to develop sport entrepreneurship sector in Sri Lankan. In
addition, Future researchers can use same factors to identify intensity of entrepreneur’s barriers
and challengers in different context.
