To identify the Relationship between Demographic Factors and the Adoption of Mobile Banking among Rural People

Abstract

Sustainable development has 17 objectives, the eighth of which is named the Decent Work and Economic Growth. To this end, the concept of strengthening the capabilities of local financial institutions to enhance access to financial services for income management, asset accumulation, and effective investment has been introduced to enable access to banking facilities, insurance, and financial services for all. Accordingly, new global targets are emerging in the banking sector as well as in other sectors. The banking environment around the world is undergoing a massive transformation. Technology and banking together increase the competitive intensity of the banking industry. Thus, with the rapid advancement and growth of technology, even banking is undergoing unprecedented changes. Banking is a service company that is constantly innovating to compete with other financial institutions. Mobile banking, which has already been introduced, is a result of this. it enables individuals to access banking services anywhere, anytime. Information system research has proven that mobile banking is emerging as the most powerful platform for banking transactions and is, therefore, a great technological innovation today (Priya, Shaikh, & Gandhi, 2017). In Sri Lanka, the introduction of the mobile banking has completely changed the history of the banking sector. Nowadays with the emergence of m-banking customers, they have the facility to do banking transactions without entering the bank. And through this, customers can make transactions from one country to another. But the number of Sri Lankans using this facility is very limited in their day-to-day activities.