Consumer ethnocentrism in the contemporary world - literature review.

dc.contributor.author	Mallikarachchi, M.C. K.
dc.contributor.author	Kalpana, Ambepitiya
dc.date.accessioned	2024-04-08T04:03:50Z
dc.date.available	2024-04-08T04:03:50Z
dc.date.issued	2023
dc.identifier.citation	Mallikarachchi M.C. K.; Kalpana Ambepitiya (2023), Consumer ethnocentrism in the contemporary world - literature review, 14th International Conference on Business and Information, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka	en_US
dc.identifier.uri	http://repository.kln.ac.lk/handle/123456789/27872
dc.description.abstract	This paper aims to provide an overview of the literature on consumer ethnocentrism. Along with demographic, social, cultural, and psychological factors, product features and other facilities also impact consumer behaviour. The impact of many factors and problems on ethnocentrism is examined, and issues with the research's consistency in terms of definition and measurement are found. Investigating consumer ethnocentrism behaviour locally and globally is essential in considering the literature. Future study directions and a description of consumer ethnocentrism are suggested in the section "Directions for Research."	en_US
dc.publisher	Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka	en_US
dc.subject	Consumerism, Demographical antecedents, Consumer characteristics, Social phycological antecedents	en_US
dc.title	Consumer ethnocentrism in the contemporary world - literature review.	en_US