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7th-2022
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Recent submissions

7th-2022: Recent submissions

Now showing items 21-40 of 95

The Impact of Green Promotion on Green Purchase Intention with Special Reference to Green Energy Solar Power Industry in Western Province in Sri Lanka

Subasinghe, H. T.; Gayathree, D. A. G. P. K. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2022)

The purpose of this study was to examine the impact of green promotion on green purchase intention within the green energy solar power industry. As consumer purchasing behaviors increasingly shift towards green purchasing, ...
The Impact of Green Marketing Mix on Green Purchase Intention towards Green Cosmetic Products: with the Moderating Effect of the Environment Knowledge

Lakshani, T. A. H. C.; Weerasiri, R. A. S. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2022)

This research aimed to analyze the impact of the green marketing mix on green purchase intention within the green cosmetic industry in Sri Lanka, with a focus on the moderating effect of environmental knowledge. Increasingly, ...
The Impact of Green Marketing Mix on Customer Purchase Intention in the Colombo and Gampaha District of Sri Lanka

Alawattegama, N. N. K.; Weerasiri, R. A. S. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2022)

This study aims to investigate the influence of the green marketing mix on consumers' intentions to purchase fast-moving consumer goods (FMCG) and to examine the role of gender in moderating the relationship between the ...
The Impact of Facebook Word of Mouth on Purchase Intention of Cosmetic Product in Sri Lanka

Dhananjaya, W. K. S.; Thilina, D. K. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2022)

The cosmetics market is rapidly expanding and is anticipated to be one of the fastest-growing consumer markets in the future, primarily due to the influx of young consumers. To capitalize on this opportunity, Sri Lankan ...
The Impact of Facebook Marketing on Purchase Intention of Fashion Retail Brands: Examine the Moderating Effect of Gender

Megasooriya, M. M. A.; Wijenayake, S. I. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2022)

Social media platforms, such as Facebook, Instagram, and YouTube, are extensively utilized by companies worldwide to enhance brand communication and disseminate product information to consumers. However, limited research ...
The Impact of Facebook Electronic Word of Mouth on Consumers’ Purchase Intention: with Special Reference of Fashion Apparel Brand Pages in Sri Lanka

Bandara, W. M. C. D.; Thilina, D. K. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2022)

The largest social networking site, Facebook, with over 2.85 billion users, is the focus of this study, which investigates the impact of Facebook electronic word of mouth (eWOM) on consumer purchase intentions regarding ...
The Impact of Facebook Brand Page Recommendations on Purchase Intention towards Personal Care Products in Sri Lanka: Special Reference to Generation Z consumers

Sandamali, K. A. P.; Karunanayake, R. K. T. D. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2022)

The aim of this study is to explore the impact of Facebook brand page recommendations on the purchase intention of personal care products among Generation Z consumers in Sri Lanka. The research examines two types of Facebook ...
The Impact of Facebook Advertising Credibility on Consumer Purchase Intention: with Special Reference to Herbal Cosmetic Industry

Piyumali, J. K. A.; Gunawardane, W. A. D. N. R. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2022)

As technological advancements have accelerated, the advertising industry has shifted away from traditional tools to embrace social media networks as the primary medium for customer engagement. Among these platforms, Facebook ...
The Impact of Experiential Marketing on Revisit Intention with Special Reference to Franchised Fast-Food Restaurants in Western Province, Sri Lanka: Examining the Mediating Effect of Experiential Emotional Value

Gunawardhana, I. D. K.; Gayathree, D. A. G. P. K. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2022)

The purpose of this research is to examine how experiential marketing affects customer revisit intention in fast food restaurants in the Western Province of Sri Lanka, and to explore how experiential emotional value mediates ...
The Impact of Customer Brand Equity on Consumer Purchasing Behavior among Youth Generation with Special Reference to Metropolitan Technologies (Pvt) Ltd

Thennakoon, H. M. M. S. K.; Thilina, D. K. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2022)

The aim of this study is to analyze the impact of customer-based brand equity on consumer purchasing behavior among the youth generation, with a particular focus on Metropolitan Technologies (Pvt) Ltd. As an agency, ...
The Impact of Corporate Social Responsibility (CSR) on Emotional Brand Attachment with the Special Reference of Manusath Derana: The Moderating Effect of Cause Related Marketing (CRM)

Nandasena, U. D. C.; Medis, L. A. P. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2022)

The purpose of this study is to investigate the impact of Corporate Social Responsibility (CSR) on emotional brand attachment, with the aim of enhancing the understanding of CSR as a marketing tool within the television ...
The Impact of Consumer Ethnocentrism on Purchase Intention of Batik-Related Products; The Mediation Effect of Attitude towards Local Products with Special Reference to the Western Province of Sri Lanka

De Silva, G. B. A. P.; Wanninayake, W. M. C. B. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2022)

In Sri Lanka, many local brands utilize the concept of "Ethnocentrism" to promote their products among Sri Lankans. This concept, which encourages the purchase of local products as a national movement, can also be applied ...
The Impact of Consumer Brand Relationship on Brand Evangelism: Examining the Moderating Effect of Brand Loyalty with Special Reference to the Mobile Telecommunication Service Sector

Adikari, A. A. N. M.; Dissanayake, D. M. R. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2022)

In response to the research gaps identified within the telecommunication sector, this research paper aims to analyze the impact of consumer-brand relationships on customer brand evangelism. The study examines how Brand ...
The Impact of Consumer Attitude Towards Use on Continued Intention to Adopt E-Learning, in Sri Lankan A/L Private Tuition Industry: Moderating Effect of Information System Success

Fernando, P. U. S.; Herath, H. M. R. P. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2022)

This article aims to analyze the impact of Consumer Attitude Towards Use (CATU) on Continued Intention (CI) for e-learning systems, with Information System Success (ISS) serving as a moderating variable within Sri Lanka's ...
The Impact of Celebrity Endorsement on Purchase Intention of the Telecommunication Industry in Sri Lanka

Amalka, M. D. H.; Wanninayake, W. M. C. B. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2022)

This paper aims to determine the definitive impact of celebrity endorsement on purchase intention within the telecommunication industry in Sri Lanka. The study utilized the TEARS model variables as the independent variables, ...
The Impact of Celebrity Endorsement on Purchase Intention: Examining the Mediating Effect of Customer Trust: with Special Reference to Fashion Retail Industry in Sri Lanka

Janith, H. N. Naveen; Weerasiri, R. A. S. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2022)

In contemporary society, celebrities are often regarded as role models, leading individuals to make lifestyle changes to emulate their favorite stars. This influence significantly impacts purchase intentions within the ...
The Impact of Celebrity Endorsement on Consumer Buying Behavior: with Special Reference to Confectionery Industry in Sri Lanka

Amarasekara, D. C. A.; Weerasiri, R. A. S. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2022)

Sri Lanka, as a South Asian country with a growing economy, presents numerous areas for research. Among these, the confectionery industry, which plays a significant role in the economy, has garnered attention. This study ...
The Impact of Celebrity Endorsement on Consumer Buying Behavior with Special Reference to Skin Care Products in Western Province of Sri Lanka

Weerasinghe, D. D. T. S.; Medis, L. A. P. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2022)

This study aims to investigate the influence of celebrity endorsement on consumer buying behavior regarding skincare products in Sri Lanka. The primary objective was to assess the extent to which celebrity endorsement ...
The Impact of Celebrity Endorsement in Developing Purchase Intension with Special Reference to Confectionery & Bakery Industry

Silva, S. W. K. N. D.; Gunawardane, W. A. D. N. R. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2022)

This study aims to examine the impact of key determinants of Celebrity Endorsement on customers' purchase intentions, with a particular focus on the population in the Western Province of Sri Lanka. The determinants of ...
The Impact of Brand Personality on Brand Trust with Special Reference Fast Food Industry in Sri Lanka

Kumari, V. D.; Gunawardane, W. A. D. N. R. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2022)

This article aims to examine the impact of brand personality dimensions on brand trust within the Fast Food Industry in Sri Lanka. Numerous researchers in various countries and contexts have explored this topic using ...

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