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Junior Research Symposia
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Student Research Conference on Marketing(SRCM)
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7th-2022
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Actual and Ideal Self-Image, Brand Personality, Purchasing Intention (1)
Adventure Tourism, Consumer Perceived Values, Tourism Marketing Mix, Visitor Satisfaction (1)
Advertising Credibility, Affirmation, Authenticity, Purchase Intentions, Trust (1)
Advertising Spending, Brand Image, Entertainment, Familiarity, Fast Food Industry, Purchasing Industry, Social Image, Social Media Advertising (1)
Advertising, Buying Decision, Consumer Buying Behavior, FMCG Industry, TV Advertising (1)
Advertising, Consumer Purchase Intention, Emotional Appeals, Moral Appeals, Rational Appeals, Sri Lankan Mobile Telecommunication Sector (1)
Attitude Towards Green Products, Environmental Knowledge, Green Purchase Intention, Subjective and Objective Environmental Knowledge (1)
Attitude Towards Local Products, Consumer Ethnocentrism, Individual National Identity, Patriotism, Purchase Intention, Social Responsibility (1)
Attitude Towards the Advertisement, Consumer Brand Relationship, Emotional Appeal Advertising, Fear, Guilt, Humor, Romance (1)
Attitude, Moral Obligation, Perceived Behavioral Control, Self-Identity, Subjective Norms (1)
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