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Junior Research Symposia
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Student Research Conference on Marketing(SRCM)
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7th-2022
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Attraction Towards Competitors, Core Service Failure, Price Unfairness, Service Providers, Switching Behavior, Switching Cost (1)
Attractiveness, Awareness, Celebrity Endorsement, Cosmetic Industry, Expertise & Respect, Purchase Intention, Similarity (1)
Attractiveness, Celebrity Endorsement, Confectionery & Bakery Industry Purchase Intension of Customer, Trustworthiness & Expertise (1)
Attractiveness, Celebrity Endorsement, Expertise, Purchase Intention, Respect, Similarity, Trustworthiness (1)
Attractiveness, Celebrity, Endorsement, Expertise, Purchase Intention, Similarity, Trustworthiness (1)
Availability of Information, Food Perceived Quality, Health Aspects, Organic Label Purchase Intention of Organic (1)
Banking Industry, Customer Satisfaction, Social Capital (1)
Brand Awareness, Brand Association, Brand loyalty, Customer Based Brand-Equity, Consumer Purchasing Behavior, Perceived Quality (1)
Brand Awareness, Facebook and Fast-Moving Consumer Goods, Firm Generated Content, User Generated Content (1)
Brand Communities, Electronic Word of Mouth, Facebook, Fashion Brand Pages, Purchase Intention (1)
Now showing items 11-20 of 95
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