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Brand Communities, Electronic Word of Mouth, Purchase Intention, Word of Mouth (1)
Brand Consciousness, Fashion Industry, Instagram Influencer marketing, Purchase Intention, Social Media Influencer (1)
Brand Engagement, Fashion Consciousness, Fashion Clothing Involvement, Gen X, Materialism, Millennials (1)
Brand Equity, Consumer Purchase Intention, Franchised Fast Food Sri Lanka (1)
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Brand Experience, Brand Loyalty, Colombo, Fine-dining Restaurant (1)
Brand Image, Purchase Intention, Smartphones, Word of Mouth (1)
Brand Love, Brand Loyalty, Brand Performance, Customer Purchase Intention, Smartphone Industry (1)
Brand Loyalty, COVID 19, Life Insurance Industry, Sri Lanka (1)
Brand Loyalty, Credibility, Entertainment, Informativeness, Irritation & Social Network Advertising (1)

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