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Facebook Marketing, Firm Generated Communication, Purchase Intention, User Generated Communication (1)
Facebook Online Review, Facebook Brand Pages Recommendation, Generation Z, Opinion Leaders in Facebook, Personal Care Products, Purchase Intention (1)
Fast Moving Consumer Goods, Green Brand Awareness, Green Consumerism, Green Trust (1)
Floor Merchandising, Impulse Buying Behavior, Mannequin Display, and Promotional Signage, Window Display (1)
Food Reviews, Purchase Intention, YouTube Influencers (1)
Gratification Theory, Purchase Intention, Unboxing Videos, User-Generated Videos (1)
Green Purchase Intention, Social Media Information Sharing, Theory of Planned Behaviour (1)
Impulsive Buying Behavior, Online Trust, Online Retail Fashion Businesses, Viral Marketing (1)
Influencer Marketing, Purchase Intention, Source Credibility, User Attitude (1)
Mobile Service Providers, Sri Lanka, Switching Behaviour (1)

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