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6th-2021
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Recent submissions

6th-2021: Recent submissions

Now showing items 101-110 of 110

Impact of Brand Personality on Brand Trust of Sport-related Products in Western Province

Nithyanada, H. K. G.; Bandara, B. S. S. U. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2021)

This study aims to investigate the impact of Brand Personality on Brand trust in Sports-related products. The researchers used Brand Personality dimensions developed by Aaker as the basis for this research. Sincerity, ...
Impact of Private Labeling on Customer Purchasing Intention of Modern Trade in Sri Lanka

Dilhani, M. G. S.; Bandara, B. S. S. U. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2021)

The private labelled products provide an alternative selection for consumers during purchasing in modern trade outlets. The researchers found very limited studies regarding private labels in Sri Lanka. Therefore, this ...
Impact of Unethical Advertising on Consumer Intention- Behavior Gap

Sathsara, R. A. R.; Bandara, B. S. S. U. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2021)

Marketing and ethics is popular topic due to their controversial nature. Advertising Ethics have been diluted by practitioners over the past years. Preceding studies have claimed that advertising directly influences consumer ...
Impact of Social Media Influencers on Consumer Purchase Intention of the Fashion Retail Industry in Sri Lanka

Samarasinghe, S. D. N. S.; Bandara, B. S. S. U. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2021)

The purpose of this study is to identify the impact of social media influencers on consumer purchase intention of the fashion retail industry in Sri Lanka. Social media influencer is one of the marketing communication tools ...
Factors Influence on the Revisiting Intention of Sri Lankan Domestic Tourists in Adventure Tourism

Ranasinghe, R. M. B. L.; Bandara, B. S. S. U. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2021)

This research study aims to proclaim a greater understanding of the impact of revisiting intention and their antecedents which encourage tourist’ operators to deploy their adventure tourism products to maximize customer ...
Factors Influencing on Brand Switching Behavior in Tele-Communication Industry among Youngsters in Sri Lanka

Kumara, U. L.; Bandara, B. S. S. U. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2021)

Telecommunication is an industry which has a severe competition. This intense competition leads to reduce the market share of mobile service providers in terms of customer base. The purpose of this study was to check the ...
The Impact of Advertising Appeals on Purchasing Intention: With Special Reference to the Soft Drink Market in Sri Lanka

Bandara, R. M. R. N.; Bandara, B. S. S. U. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2021)

The primary objective of this research was to examine the impact of advertising appeals of soft drink brands on consumer purchase intention in Sri Lankan context. Then the researchers compare the impact of different types ...
The Impact of Brand Equity on Purchase Intention: With Special Reference to the Smartphone Brands in Sri Lanka

Anuradha, K. O. R.; Bandara, B. S. S. U. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2021)

The strength of a brand is defined by the image that its customers have of it and thus the brand equity is a crucial component that encourages a consumer to choose a smartphone brand over another. This study aims to analyze ...
Impact of Sensory Marketing on Customer Loyalty: With Special Reference to Modern Trade Industry in Sri Lanka

Alahakoon, P. A. G. S. P.; Bandara, B. S. S. U. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2021)

It is useful to understand the sensory stimulation in the human environment in designing the modern trade industry. Thus, this research focused in analyzing the impact of sensory marketing on customer loyalty with special ...
Impact of Multi-Sensory Branding Experience on Consumer Impulsive Buying Tendency and the Mediating Effect of Browsing Behavior within the Store in Modern Trade Outlets in Sri Lanka

Dilrukshi, K. G. M. I.; Bandara, B. S. S. U. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2021)

Multi-sensory marketing creates an impact on the human senses and has greater importance in designing retail environments to be experiential oriented where it affects consumer perception, judgement and behavior. This article ...

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