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6th-2021
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Recent submissions

6th-2021: Recent submissions

Now showing items 21-40 of 110

Impact of Green Marketing Tools on Green Purchase Intention

Subasinghe, V. N.; Gayathree, D. A. G. P. K. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2021)

Environmentally friendly criteria have become a prominent concern for customers when purchasing a product. As a result, consumers’ buying behavior has shifted toward green purchasing. The previous studies showed that there ...
Impact of Green Marketing Stimuli on Green Purchasing Intention of Sri Lankan Consumers

Perera, W. V. T.; Gayathree, D. A. G. P. K. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2021)

Sri Lanka is an Asian developing country and majority of citizens are environmental concerned because of the culture. The number of consumers who consider environmental friendliness increases over time in Sri Lanka and ...
Impact of Green Advertising and Word of Mouth on Sri Lankan Consumer Green Purchase Intention

Dinujaya, V. S.; Gayathree, D. A. G. P. K. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2021)

The purpose of this study was to examine how green advertising and word of mouth affect purchase intention. The research determines how functional appeal and emotional appeal engage in green purchase intention and examines ...
Impact of Green Marketing Tools on Green Purchase Intention of FMCG Sector in Sri Lanka

Subasingha, N. E. M.; Gayathree, D. A. G. P. K. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2021)

This study aims to examine how green marketing tools, eco-brand, green packaging, green advertising can encourage consumers to engage in green consumption behavior. Furthermore, the Fast-Moving Consumer Goods (FMCG) sector ...
Drivers of Green Purchase Intention of Generation Y Consumers in Sri Lanka

Pramodi, K. U.; Gayathree, D. A. G. P. K. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2021)

The studies conducted specifically focused little attention on the responses of the new generations regarding the environmentally friendly products. Therefore, the purpose of the study was to analyze how Social Influence, ...
The Impact of Green Product Attributes on Green Consumer Purchase Intention in FMCG Industry

Navanjana, K. S.; Gayathree, D. A. G. P. K. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2021)

Sri Lanka face a significant problem with the continuous increase of environmental pollution. Increasing the ecological concern of the Sri Lanka consumers rapidly resulted in organizations to utilize the opportunity to ...
Green Brand Dimensions and Green Perceived Value on Green Purchasing Intention of the Personal Care Products

Herath, H. M. R. N.; Gayathree, D. A. G. P. K. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2021)

This article aims to analyze how green brand dimensions of green personal care products ultimately influences green purchase intention, and this research has been conducted with a particular focus on the green personal ...
Drivers of Green Purchasing Intention of Personal Care Products with Special Reference to Western Province of Sri Lanka

Nayanathara, D. G. V.; Gayathree, D. A. G. P. K. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2021)

People are becoming increasingly interested in adapting an eco-friendly consumption pattern as the environmental issues imposes a significant challenge. Even though Sri Lankans are aware of Green Products, marketers & ...
Impact of Greenwashing on Green Purchasing Intention of FMCG Products: Mediating Effect of Green Skepticism

Dissanayake, A. G. M. D. C.; Gayathree, D. A. G. P. K. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2021)

Consumers’ increasing attention on the environment resulted in companies to come up with deceitful strategies to entice the consumers. This is known as Greenwashing and the study aims to identify the impact of Greenwashing ...
A Study on Augmented Reality: Pillar of Industry 4.0

Naman, R. R.; Metri, P. G. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2021)

Augmented reality is the one of the leading technologies in 21st century imagined by fourth industrial revolution (Industry 4.0). The recent advances in augmented reality (AR) devices and the new challenges introduced by ...
The Impact of Social Media Marketing on Consumer Purchase Intention Towards e-Tailers in Sri Lanka: The Mediating Role of e-Brand Trust

Udayanga, M. I. S.; Wijenayake, S. I. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2021)

The advancement of web 2.0 technology has enabled the businesses to have expanded their operations to the online platform. They are considering using the website's development to promote their businesses in the online ...
Impact of Online Shopping Satisfaction on Repurchase Intention of Sri Lankan Modern Trade

Wijesiri, G. H. C. M.; Wijenayake, S. I. (Department of Finance, Faculty of Commerce and Management Studies University of Kelaniya Sri Lanka, 2021)

The modern trade is a significant contributor to the economy of Sri Lanka. The changing consumer behavior since the Covid pandemic has made online grocery shopping popular among customers and supermarket e-commerce websites ...
Key Determinants of Online Impulsive Buying Behavior of Female Shoppers: Special Reference to Fashion Retail Industry in Sri Lanka

Sarangi, H. W. P.; Wijenayake, S. I. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2021)

Depending on the advancement in information technology, e-commerce and e-marketing have become very important concepts which has made online shopping very popular. Increased usage of online shopping and advancement of the ...
Impact of User Generated Content (UGC) on Personal Care Product Purchase Intention in Sri Lanka

Pabasari, K. L. W.; Wijenayake, S. I. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2021)

Advertising landscape has changed drastically with the increased usage of internet and digital technologies in marketing. User Generated Content (UGC) in social media has become a very useful and a popular mode of digital ...
The Impact of Customer Perspective of Relationship Marketing on Customer Loyalty in State Sector Commercial Banks in Sri Lanka

Namrada, E. D.; Wijenayake, S. I. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2021)

In recent years, there has been a growing interest in achieving customer loyalty in general, but especially in the service sector. Customer Relationship Marketing (CRM) is becoming the most powerful tool to make this a ...
Key Determinants of Online Purchase Intension Towards Online Retail Shopping in Western Province of Sri Lanka

Lakmini, M. L. D. N.; Wijenayake, S. I. (Department of Finance, Faculty of Commerce and Management Studies University of Kelaniya Sri Lanka, 2021)

The development of internet technology has had a significant impact on consumer’s daily activities, and many offline activities have migrated to the online environment. As a result of that, internet retail purchasing has ...
The Impact of the Social Media Marketing on Consumer Purchase Intention: Special Reference to Facebook Users in Sri Lankan Cosmetics Industry

Athukorala, W. A. V. D. K.; Wijenayake, S. I. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2021)

Today, almost all the companies irrespective of their size, scale, or scope are using social media platforms to reach their target audience. Main reasons of using social media are to make awareness of the brands and educate ...
The Impact of Social Media Influencer Marketing on Purchase Intention of Personal Care Products Market in Sri Lanka

Priyadarshani, J. A. T.; Wijenayake, S. I. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2021)

Today, social media marketing has become a popular choice in marketing management and advertising of products and services. With the rapid growth of digital marketing, many companies and agencies use social media influencers ...
Key Determinants of Online Purchase Intension of Fashion Clothing among Youth: With Special Reference to e-Commerce Websites Operated in Sri Lanka

Madushan, W. A. N. L.; Wijenayake, S. I. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2021)

Internet has enabled the quick formation of a suitable digital economy driven aligned with the worldwide advancement of information technology. So presently internet usage has developed quickly and has ended up a common ...
Study on Computer Vision Technology for Industry 4.0

Birajdar, V.; Kulkarni, J.; Shivsharan, R.; Metri, P. G. (Department of Finance, Faculty of Commerce and Management Studies University of Kelaniya Sri Lanka, 2021)

Computer vision (CV) technology is a subset of artificial intelligence (AI) which takes in information from digital images and then takes decisions based on that information for further move. CV can relieve from biggest ...

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