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Junior Research Symposia
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Student Research Conference on Marketing(SRCM)
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6th-2021
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Attitude Towards UGC, Brand Trust, Credibility, Information Usefulness, Personal Care Sri Lanka, Purchase Intention (1)
Attitude, FMCG Industry, Organic Foods, Sri Lankan Consumers (1)
Attitudes, Convenience Food Products, Working Women (1)
Attractiveness, Brand Switching Behavior, Celebrity Endorsement, Expertise, Respect, Trustworthiness (1)
Attractiveness, Celebrity Endorsement, Congruence, Consumer Purchasing Intention, Expertise, Trustworthiness (1)
Attractiveness, Celebrity Endorsement, Consumer Buying Behavior, Expertise, Personality, Trustworthiness (1)
Attractiveness, Celebrity Endorsement, Expertise, Purchase Intention, Trustworthiness (1)
Auditory Cues, Browsing Behavior, Impulsive Buying Tendency, Multi-sensory Branding Experience, Visual Cues (1)
Automobile Brands, Country of Origin, Product Evaluation, Reference Groups (1)
Automobiles, Central Product Attributes, Country of Origin, Peripheral Product Attributes, Purchase Intention (1)
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