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Commerce and Management
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Symposia & Conferences
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Junior Research Symposia
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Student Research Conference on Marketing(SRCM)
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6th-2021
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Hotel Booking Intention, Length of Reviews, Online Reviews, Purchase Intention, Source Credibility, Timeliness of Reviews, Valence of Reviews (1)
Instagram Advertising, Para Social Interactions, Perceived Enjoyment, Perceived Usefulness, Social Media Advertisements (1)
Online Purchase Intention, Retail Fashion Industry, Social Media, User Generated Content (1)
Perceived Ease of Use (PEOU), Perceived Enjoyment (PE), Perceived Usefulness (PU), Technological Acceptance Model (TAM) (1)
Personal Care Product Market, Purchase Intention, Social Media, Social Media Influencer Marketing (1)
Promotional Tools, Tourist Attraction, Virtual Tourism (1)
Purchase Intention, Rely on Products, Store Brands, Store Cleanliness, Store Merchandising Quality, Supermarket Industry, Variety of Products (1)
Purchase Intention, Skin Care, Social Media Influencer, Social Media Influencer Marketing (1)
Purchase Intention, Source Attractiveness, Source Credibility, YouTube Influencers (1)
Now showing items 101-109 of 110
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