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Factors Influence on the Revisiting Intention of Sri Lankan Domestic Tourists in Adventure Tourism

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dc.contributor.author Ranasinghe, R. M. B. L.
dc.contributor.author Bandara, B. S. S. U.
dc.date.accessioned 2024-08-26T06:50:41Z
dc.date.available 2024-08-26T06:50:41Z
dc.date.issued 2021
dc.identifier.citation Ranasinghe, R. M. B. L.; Bandara, B. S. S. U. (2021). Factors Influence on the Revisiting Intention of Sri Lankan Domestic Tourists in Adventure Tourism, 6th Student Research Conference in Marketing (SRCM 2022), Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka. en_US
dc.identifier.uri http://repository.kln.ac.lk/handle/123456789/28082
dc.description.abstract This research study aims to proclaim a greater understanding of the impact of revisiting intention and their antecedents which encourage tourist’ operators to deploy their adventure tourism products to maximize customer satisfaction and marketing efforts. Even though the impact of previous visits and future revisit intentions have been studied, less focus has been given on understanding how previous visits interact with other significant factors of revisiting intention such as experience, expectation, environment, attraction and satisfaction to form future revisit intentions. A sample of 384 domestic visitors drawn using random sampling technique was used in data analysis. This paper provides a framework to research the role of previous visits in predicting future revisit intention to involve in adventure tourism, and the relationship between previous visits and future revisit intentions is modelled in a quality-satisfaction domain. Experience, expectation, environment attraction and satisfaction were identified as significant reliable indicators of adventure tourists' revisiting intention and recommend destination, as well as their natural tendency to engage in adventure tourism in the future. The most important determinant of future revisiting intention was satisfaction. The study's implications are discussed from the standpoint of adventure tourism marketing. en_US
dc.publisher Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka en_US
dc.subject Adventure Tourism, Revisiting Intention, Tourist Satisfaction, Travel Purpose en_US
dc.title Factors Influence on the Revisiting Intention of Sri Lankan Domestic Tourists in Adventure Tourism en_US


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