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Advertising Value, Casual Fashion, Facebook Advertising, Purchase Intention, Young Consumers (1)
Affective Reactions, Behavioural Intention, Believability, General Awareness, Pictorial Health Warning (1)
Athleisure Market, Instagram Influencer Endorsements, Local Athleisure Brands, Purchase Intention (1)
Attitude Toward Advertisement, Brand Trust, Emotional Advertising Appeal, Humor Appeal, Romance Appeal (1)
Attitude Toward the Event, Brand Image, Purchasing Intention, Sponsorship Awareness, Sports Sponsorship Fit (1)
Attitude Towards MNP, Knowledge of MNP, Perceived Porting Cost, Perceived Usefulness of MNP, Purchasing Intention (1)
Banking Sector, Social Media Marketing, Student Attraction, Student Engagement (1)
Beauty Care Industry, Buying Intention, Generation Z, Social Media Influencers’ Attributes (1)
Behavioural Experience, Brand Experience, Intellectual Experience, Repurchase Intention, Sensory Experience (1)
Brand Affect, Brand Personality, Cosmetics Industry, Youth Segment (1)

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