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Impact of Green Marketing Stimuli on Green Purchasing Intention of Sri Lankan Consumers

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dc.contributor.author Perera, W. V. T.
dc.contributor.author Gayathree, D. A. G. P. K.
dc.date.accessioned 2024-09-11T09:53:12Z
dc.date.available 2024-09-11T09:53:12Z
dc.date.issued 2021
dc.identifier.citation Perera, W. V. T.; Gayathree, D. A. G. P. K. (2021), Impact of Green Marketing Stimuli on Green Purchasing Intention of Sri Lankan Consumers, 6th Student Research Conference in Marketing (SRCM 2021), Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka. Page 75 en_US
dc.identifier.uri http://repository.kln.ac.lk/handle/123456789/28373
dc.description.abstract Sri Lanka is an Asian developing country and majority of citizens are environmental concerned because of the culture. The number of consumers who consider environmental friendliness increases over time in Sri Lanka and with this trend organization have been adapting green marketing strategies. Thus, this study examined the Impact of Green Marketing Stimuli on Green Purchasing Intention of the Sri Lankan Consumers. The data collected from 385 consumers who resides in the Western province and the respondents were selected using convenience sampling method. Self-administered questionnaire was distributed among the respondents. The data analyzed using SPSS version 26. The findings demonstrated a significant impact of eco labeling, eco packaging, environmental concern, and government role to green purchase intention. The results further indicated that customer income moderated the relationship between green marketing stimuli and green purchase intention. en_US
dc.publisher Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka en_US
dc.subject Consumer Income, Eco Labelling, Eco Packaging, Environmental Concern and Government Role en_US
dc.title Impact of Green Marketing Stimuli on Green Purchasing Intention of Sri Lankan Consumers en_US


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